Search Engine Optimization Analyst
1 week ago
Analyst, SEO & SEM
We’re looking for an Analyst, SEO & SEM with prior experience at a digital marketing agency, in driving online marketing revenue for brands. The role will include implementing and executing SEO & SEM led digital marketing strategies to create an optimal mix of online marketing revenue-driving investments. The responsibilities will range from planning, implementing, analysing and optimizing all online performance marketing activities around Paid Search, Organic Search, Email, Marketplace and Affiliate Marketing.
Responsibilities:
- Work with the Brand Solutions and Performance Marketing managers to create digital marketing strategies.
- Track and evaluate KPIs of all marketing channels (E.g E-mail, SEM, SEO, display, retargeting, shopping engines, affiliates, referring partners, social, marketplace etc.)
- Manage the day-to-day SEO & SEM marketing activities across multiple search engines including researching, growing and optimizing keyword portfolios and bid management strategies and refining campaigns through ad copy tests, landing pages, negative keywords, etc.
- Work with affiliate networks to recruit new affiliates and increase engagement with existing affiliates.
Qualifications:
- 2-3 years’ experience in SEO & performance based marketing, E-Commerce & Shopify at a digital marketing agency.
- Detailed understanding/knowledge of Organic Search (required), Paid Search (required) and promotions, loyalty programs etc.
- Experience of mobile and social marketing including apps is preferred.
- Demonstrate great commercial & industry acumen.
- Excellent working knowledge of web analytics tools and the ability to consolidate and analyze data from multiple sources.
- Strong communication skills: written & oral and ability to quickly build strong relationships.
About The Content Lab:
The Content Lab is a Mumbai based digital first agency, production house & a creative content studio providing digital marketing and content solutions for the evolving digital space. Know more on .
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