Puretech - Search Engine Optimization Analyst

4 days ago

Mumbai, India Puretech Digital Full time

- We are looking for a skilled and motivated SEO Analyst to join our dynamic team.

- The ideal candidate will be responsible for managing various aspects of search engine optimization, including keyword research, website evaluation, on-site optimization, content strategy, link building, and performance reporting.

- This role requires a detail-oriented individual with strong analytical abilities and a passion for driving results.

Shift: Night shift (US-based clients)

Perks: Dinner and drop service provided.

Key Responsibilities:

- Develop precise keyword lists and effectively organize content themes.

- Conduct independent keyword research with minimal guidance.

- Demonstrate expertise in Information Architecture, content evaluation, and recommendations.

- Perform technical audits, including checks on breadcrumbs, heading tags, and content accessibility.

- Provide source code recommendations to enhance website crawling.

- Create contextually relevant, keyword-rich Meta and Title Tags, including OG tags.

- Deliver error-free on-page SEO recommendations.

- Understand client services/products and provide detailed content requirements.

- Utilize knowledge of keyword density, proximity, and Latent Semantic Indexing to generate unique content ideas.

- Develop backlinks with compelling headlines and descriptions incorporating keywords and URLs.

- Refresh link-building efforts and explore new content syndication platforms.

- Adhere to reporting schedules, emphasizing keyword ranking trends and key SEO metrics.

- Analyze Bounce Rate variations and integrate tools like Google Search Console and Google Analytics to track improvements or address performance declines.

Qualifications and Skills:

Education: Bachelor's / Master's degree in Engineering or a related field.

Experience: 2 to 3 years in SEO roles with a proven record of improving organic search rankings.

- Technical Expertise: In-depth knowledge of search engine algorithms, ranking factors, and best practices.

- Tools: Proficiency in Google Analytics, Google Search Console, SEMrush, Moz, Ahrefs, and other SEO platforms.

- Analytical Skills: Strong ability to interpret data and make data-driven decisions.

- Communication: Excellent English communication skills.

- Passion: A keen interest in staying updated with the latest SEO trends and techniques.

(ref:iimjobs.com)

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