Deputy General Manager Marketing

1 week ago


Kochi, India Indian Institute Of Commerce, Lakshya Full time

Position : Deputy General Manager: Marketing Key Responsibilities : Develop and execute strategic marketing initiatives across all channels Use data-driven insights to optimize campaigns and maximize ROI Oversee a large advertising budget (₹ 3–4 Cr+ per year) and ensure efficient allocation Build, manage, and scale the marketing team to support our growth ambitions Who We’re Looking For : 7–12+ years of experience in growth marketing and leadership Strong track record in managing large marketing budgets Strategic thinker who is also hands-on Analytical mindset, with a focus on measurement and continuous improvement Experience in ed-tech, B2B, or real estate marketing is a strong plus Someone who is proficient in Malayalam, with the ability to converse fluently. Why Join IIC Lakshya ? This is a high-impact role where your work will directly influence business outcomes. You will be part of a mission-driven organisation, and you’ll have the opportunity to shape our marketing vision in Kerala. Annual Package: ₹ 18 lakhs - 24 lakhs per annum, depending on experience and qualification.



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