![ASSPL - Karnataka](https://media.trabajo.org/img/noimg.jpg)
Sr. Brand Marketing Manager
4 weeks ago
Key job responsibilities
•Creation of marketing strategies for multiple categories, in which you make use of the full marketing mix
•You will determine, initiate, implement and evaluate this marketing approach, focused on short term, as well as long-term activities. ·
•Responsible for local geos, competition and consumer analysis that help you determine your marketing strategy. ·
•Responsible for product marketing and marketing communication management with central brand and media team. ·
•Propose, analyze, summarize consumer and shopper research to drive insights
•Work cross-functionally with category managers and leaders to guide and support the development of marketing plans to support their business goals.
•Be a thought leader and work closely with local business leaders to create the strategy for our Indian customer.
•Develop accurate projects priorities, schedules and execution of marketing campaigns.
•Partner cross functionally with creative, Retail, Media and Finance teams to develop the annual plans.
•Work collaboratively with the leader of online marketing strategy, media planning and local business leaders to develop plans that optimize advertising across the product portfolio
•Develop compelling, relevant strategic input docs and creative briefs for creative development
We are open to hiring candidates to work out of one of the following locations:
Bengaluru, KA, IND
BASIC QUALIFICATIONS
- 8+ years of professional non-internship marketing experience
- Candidate must have B2C brand marketing experience
- Developing ATL campaigns
- Familiarity with research techniques
- Familiarity with media planning
PREFERRED QUALIFICATIONS
- MBA
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