Product Marketing Manager

1 month ago

Delhi, India EdgeVerve Full time
About EdgeVerve (Product based company of Infosys)

We reimagine the way enterprises work for the better. Enabling our clients to innovate on business models and drive game-changing efficiency with best-of-breed digital platforms. Our digital platforms help clients capitalize on the inherent power of a connected enterprise. We do this by amplifying the human potential, crafting connected customer journeys, and exploiting the power of value networks.

Find more about us here- Description:

1. Understand the market landscape and work with product management, leadership, marketing and sales, teams to develop positioning, value proposition, differentiation, and utility for EdgeVerve products2. Develop a deep understanding of the EdgeVerve product and features and use this knowledge to build core product messaging, narrative, value propositions, and content to launch, market and sell these products - content such as brochures, videos, case studies, demos, sales content, and other content to support marketing and sales campaigns.3. Influencing Product Roadmap based on your understanding of the changing market landscape and customer buying patterns4. Analyze and gain insights into customer use of product offerings, new opportunities and buyer personas at the target client segments5. Support the business strategy of penetration across strategic client segments. Work with the regional marketing team to design and execute multi-channel marketing programs to enhance sales for the solutions6. Design and develop thought leadership programs to enhance brand visibility in the IDP platform space as well as industry verticals7. Work with analyst relations team to design a robust engagement program to achieve better mindshare and appropriate ratings

Speak about products at external and internal platforms

Knowledge /Skills Required

1. Hands-on experience of having driven (some, if not all) of the following activities – GTM campaigns, Analyst relations, Product launches, Sales enablement2. Ability to build strategic perspective and influence at senior level3. High impact communication across multiple formats: Full professional proficiency in English4. Thorough understanding of content-led brand development principles, frameworks, techniques and best practices5. Ability to narrate interesting and relevant stories that stand out from the clutter while retaining the core solution value proposition6. Ability to build collaborative partnerships: Work with various internal and external stakeholders to drive effective product marketing strategy

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