Marketing Communications Specialist
4 weeks ago
Responsibilities:
Content Creation & Management :
Develop a robust content calendar that aligns with our marketing objectives and educational
philosophy.
Craft compelling narratives for case studies, focusing on the success stories of schools
leveraging Ei's products, to underscore the impact of our offerings.
Create pedagogically and technically sound content for various channels such as white-
papers, blogs, and state-of-learning reports.
Brand Messagin g:
Articulate Ei's core value proposition by identifying the unique benefits and differentiators of
our offerings.
Segment audiences and tailor messages that resonate with the specific needs of school
administrators, teachers, and parents.
Standardise communication across high-stake channels and maintain a consistent brand
personality as per the brand guidelines.
Media Relations & Thought Leadership :
Collaborate with various business functions to create compelling marketing collaterals.
Position Ei as a global pioneer in education through PR, content marketing, and social media
strategies.
Draft content to position Ei as a thought leader in the global K-12 learning space to amplify
educational impact and innovation.
Stakeholder Engagement :
Develop and maintain relationships with key stakeholders in the education sector.
Engage with internal teams to ensure alignment of marketing strategies with business
functions and product development.
Enhance teacher and school engagement with Ei’s products through webinars and support
materials.
Marketing Support & Collaboration :
Provide marketing support to inter-SBU teams, ensuring they are equipped with the right
collaterals and knowledge.
Ensure a high satisfaction rate from internal teams on marketing support as measured by
internal surveys and feedback mechanisms.
Performance Measuremen t:
Establish key metrics for success across communication initiatives, ensuring alignment with
business objectives.
Continuously measure the effectiveness of communication strategies and refine tactics
based on performance data
Requirements:
Bachelor's degree in English or Media and Communications field
Excellent writing, editing, and communication skills
Experience working with media outlets, journalists, and influencers
Ability to conduct in depth research and produce long form copies
Ability to write short creative communication pieces
We invite you to “Do your Life’s Best work at Ei to make an impact that”. Join us to explore the infinite opportunities to Act, Solve and Transform the education landscape.
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