B2B SAAS Growth

2 weeks ago

Bengaluru, India Binocs Full time

Job Opening: Marketing - Growth | Binocs Labs Private Limited

Industry: B2B SaaS | Location: Bangalore (WFO) | Experience: 2+ years

Were looking for a Marketing - Growth Specialist to drive demand generation, brand awareness, and content-led growth for our B2B SaaS products. If youre a full-stack marketer with a bias for execution and a love for building from 0 to 1, youll thrive in this role.

What You'll Work On

You'll own and execute growth initiatives across key channels with a focus on high-quality lead generation, ICP engagement, and brand authority:

  1. SEO & Organic Discovery

  2. Plan and execute an SEO strategy for inbound growth

  3. Use AI/LLMs for content ideation, clustering, and optimization

  4. SEM (Performance Marketing)

  5. Manage Google Ads focused on competitor and category keywords

  6. Continuously optimize for CAC, conversion rate, and pipeline velocity

  7. Social & Community Marketing (Organic)

  8. Create and share content across LinkedIn, Twitter, Reddit, Slack, G2, and ICP communities

  9. Monitor relevant conversations and plug in value-added content

  10. Content & Thought Leadership

  11. Develop blogs, playbooks, and opinion pieces that resonate with SaaS decision-makers

  12. Collaborate with internal experts for founder-led content and external contributors for co-marketing

  13. Email Marketing & Drip Campaigns

  14. Build and segment ICP contact lists

  15. Run high-conversion nurture campaigns using tools like HubSpot, , or similar

  16. Events & Webinars

  17. Research relevant global SaaS events for brand participation

  18. Plan, host, and promote webinars with industry voices and prospects

  19. Paid Partnerships & Media Buying

  20. Identify high-intent platforms (newsletters, SaaS blogs, marketplaces)

  21. Run paid placements and co-branded content for lead generation

What Were Looking For

  • 2+ years of B2B SaaS marketing experience (growth, demand gen, or content roles)

  • Strong understanding of the SaaS buyer journey and funnel metrics

  • Experience with tools like Google Ads, LinkedIn Ads, SEO tools, email automation platforms, and LLMs

  • Excellent written communication and copywriting skills

  • Commercial mindset with comfort working with data and targets

  • Bonus: Runs a personal blog, newsletter, or active LinkedIn/Twitter presence

  • Education from Tier I / Tier II colleges preferred

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