Marketing Communications Lead

Challenge Yourself and Impact the Future

MacDermid Alpha Electronics Solutions, a business of Element Solutions Inc (NYSE:ESI), is renowned worldwide for its commitment to revolutionizing the electronics industry. With a legacy spanning over a century, we have continually set new benchmarks for excellence, reliability, and sustainability in electronic materials.
Our Expertise:

• Wafer Level Solutions: Revolutionizing wafer fabrication processes for enhanced efficiency and performance.
• Semiconductor Assembly Solutions: Driving innovation in semiconductor assembly processes for unparalleled

reliability.

• Circuitry Solutions: Tailored solutions to meet the dynamic demands of modern circuitry.

Who are we looking for?

The Regional Marketing Communications Lead – India is responsible for developing and executing strategic marketing communication initiatives that support business objectives in India. This role ensures brand consistency, enhances market visibility, and fosters customer engagement through a mix of digital, content, and event marketing. The incumbent will work closely with regional leadership, global marketing teams, and sales partners to implement localized marketing strategies while maintaining alignment with global directives. By leveraging innovative marketing tools and insights, this role will drive demand generation, product awareness, and thought leadership, ultimately contributing to business growth in India's rapidly evolving electronics industry.

What will you be doing?

Marketing Strategy & Execution

• Develop and implement a comprehensive marketing communications plan tailored to India while aligning with APAC and global strategies.

Branding & Design Collaboration

• Work closely with the Brand Management and Design Lead to ensure consistent visual and messaging standards across all marketing communications.

Digital Marketing & Social Media

• Manage digital marketing initiatives across key B2B platforms, including LinkedIn, Twitter, and industry-specific forums, ensuring high-impact engagement.

Content & Communications

• Oversee the creation of marketing collateral, newsletters, technical bulletins, media releases, and promotional content.

Public Relations & Events

• Coordinate media relations and industry outreach, including engagement with trade publications, industry editors, and professional organizations.

Cross-functional Collaboration

• Align with the global digital marketing team to adapt global campaigns for the India market and optimize content for regional relevance.

Who are You?

• Bachelor's degree in marketing, Communications, Business, or a related field (master's degree preferred).
• 3-5 years of experience in marketing communications, preferably within the electronics, manufacturing, or technology sector.
• Proven experience in B2B marketing, branding, digital marketing, and event management.

What competencies will you need?

• Strategic mindset: Ability to develop and execute effective marketing strategies that align with business goals.
• Content development expertise: Strong writing, editing, and storytelling skills for various marketing channels.
• Digital marketing proficiency: Experience in LinkedIn, Twitter, and industry-specific digital platforms for B2B marketing.
• Event management capabilities: Planning and executing tradeshows, customer events, and media engagements.
• Collaboration & leadership: Ability to work cross-functionally with regional and global teams, sales, and external agencies.
• Analytical approach: Strong data-driven decision-making skills with experience in campaign performance analysis.
• Language proficiency: Strong English communication skills; additional fluency in relevant regional languages is a plus.

We are Offering...

As part of our team here, as well as receiving a competitive base salary, you will also participate in a generous performance related bonus scheme. In addition, you will also be covered under our corporate medical insurance plan and annual leaves.

Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

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