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Senior Brand Manager
1 month ago
Sr Marketing Manager, India (Branding & PR) | SaaS Product Background
Location: Bangalore (onsite)
Experience: Minimum 10 years
About the Role
As the Corporate Brand Marketing Manager, you will be the custodian of our brand. You'll craft and execute strategies to build brand awareness, shape public perception, and elevate our presence across owned, earned, and paid channels. This role works closely with leadership, PR agencies, content, and design teams to tell compelling stories about who we are and why we matter.
Initially focused on the India market, this role will scale to support APAC and Middle East regions, while contributing to global marketing programs in alignment with company-wide priorities. The ideal candidate brings experience across corporate marketing, brand building, demand generation, and sales enablement—with a collaborative mindset and the ability to operate effectively in a fast-paced, matrixed organization.
Key Responsibilities
- Develop and implement the company's brand strategy and visual identity.
- Manage all aspects of corporate communications, public relations, and media outreach.
- Drive executive thought leadership, including speaking engagements, authored articles, and interviews.
- Collaborate with internal teams to ensure brand consistency across touchpoints.
- Plan and execute high-impact brand campaigns.
- Oversee social media strategy for the corporate brand.
- Coordinate with external PR and creative agencies as needed.
- Support employer branding in collaboration with the HR team.
- Monitor brand perception and manage reputation across media and digital channels
Qualifications & Experience
- 10 years of B2B corporate marketing experience, with a balance of strategic thinking and hands-on execution.
- Demonstrated experience supporting global marketing programs and working closely with North America-based teams.
- Strong background in integrated marketing, PR, executive communications, event strategy, and sales enablement.
- Deep understanding of digital marketing, demand generation, and CRM/marketing automation systems (HubSpot, Salesforce).
- Prior experience in key sectors like AI, industrials, energy, aerospace, or manufacturing is highly preferred.
- 3–5 years of experience managing and mentoring marketing professionals, with a proven ability to develop talent and foster a collaborative, high-performance team culture.
- Excellent written and verbal communication skills in English.
- Ability to manage multiple projects and stakeholders across time zones with strong prioritization and follow-through.
- Must be a hands-on marketer with the ability to execute across all areas of marketing, from strategy to day-to-day implementation.
Why Join Us?
- Lead and scale regional marketing in India while contributing to high-impact global initiatives.
- Work in close partnership with the North America team and executive leadership to drive brand and pipeline growth.
- Join a fast-growing industrial AI company backed by world-class investors and visionary leadership.
- Accelerate your career in a high-growth, high-impact environment that values innovation, agility, and collaboration.
- Enjoy competitive compensation, stock options, and a culture that celebrates results.
