Analyst Brand Advocate

5 days ago

bangalore, India Lowe's Companies, Inc. Full time
About Lowe’s
Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 19 million customer transactions a week in the United States With fiscal year 2021 sales of over $96 billion, Lowe’s and its related businesses operate or service nearly 2,200 home improvement and hardware stores and employ over 300,000 associates. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing and helping to develop the next generation of skilled trade experts. For more information, visit Lowes.com
Lowe’s India
Lowe’s India employs over 4,000+ associates across technology, analytics, merchandising, supply chain, marketing, finance and accounting, product management, and shared services leveraging new technologies and finding innovative methods to ensure Lowe's has a competitive edge in its key markets.The Brand Advocate will work with the Private Brand Advocate Team and cross-functional partners to optimize brand focused, online customer experiences on Lowes.com.
Job Summery
The Brand Advocate will build strong business relationships with Private Brand Advocate Team to analyze and improve online sales, traffic and conversion through identifying and improving product assortment, online content, promotions, inventory and returns. The Brand Advocate will ensure that new and promotional items are optimized and offer support when suppliers need help with online/system troubleshooting. The Brand Advocate will also be responsible for understanding customer behavior, executing strategic plans and supporting presentations with supplier and merchandising partners to gain alignment on planned initiatives. S/he will support Omni-Channel retail strategies and partner with cross-functional teams to identify process improvement opportunities that will optimize effectiveness leading to brand renewal and growth.
Core Responsibilities:
• Analyze key performance indicators to identify opportunities to improve the online experience and drive conversion
• Leverage inputs from CSAT, reviews and Q&A to continuously improve the overall customer experience for assigned brand(s)
• Act as a subject matter expert for the supported brand(s) assortment and strategy
• Key point of contact for issues pertaining to online SKU presentation and brand performance
• Contribute to presentations with suppliers and merchants that support strategic plans and analyze execution
• Provide accurate reporting and insights across the digital channel related to content, product information, assortment and competitive gaps/opportunities
• Effectively improve conversion and basket size by leveraging data to optimize cross-sell, up-sell and bundling strategies
• Create project plans and align with cross-functional teams to drive execution
Experience
• 1.6 Years - 3.6 Years
Primary Skills (must have)
• Online retail experience/understanding of basic online KPIs
• Technical aptitude and agility to learn database systems and web-based platforms (i.e.,Adobe, Google analytics, Power BI)
• Well-developed and professional presentation and communication skills
• Ability to maintain composure and productivity in a dynamic environment
• Proven track record of taking ownership and driving results: self-starter and self-directed
• Proficient in Excel and PowerPoint

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