Senior Brand Manager Heineken

2 weeks ago

Bangalore, India HEINEKEN Full time

Role Title: Brand Manager / Senior Brand Manager Marketing – Heineken® Portfolio

Department: Marketing

Location: Bangalore Head Office

JG: 15

 

The role:

The candidate will be responsible for building global brand portfolio in India. The candidate will be responsible for launching, building a strong & healthy international premium portfolio to drive volume, marketshare and profit growth in India whilst acting as the brand guardian and leading advocate for the country. As part of the role, you’ll shape the 3-year brand strategy while aligning the local and global leadership in order to deliver continued brand growth, executing annual brand plan and delivery with the help of cross-functional teams to meet annual commercial and brand ambitions. You’ll own the communications strategy to be the key leader to shape our approach and manage world class sponsorship platforms. The Individual: Our ideal candidate will have a consumer-centric orientation, extensive evidence of building brands and delivering on solid financial results within a consumer and customer focused mindset. A collaborator at heart, you’ll be someone who can influence, support and guide people at all levels of the organisation.

Key Accountabilities:

1. Portfolio Strategy and ATL Budget Management

● Lead annual brand strategy by drafting plans based on proven consumer and customer insights

● Responsible for the development, implementation & evaluation of brand and promotional plans to the last mile

● Plan and execute all integrated communications and media initiatives across channels; offline and online

● Assist with product development, pricing and new product launches while keeping a close eye on emerging white spaces in the category

● Determine priority markets, marketing activities, devise required budget for all activities (zero based budgeting) to achieve brand objectives

● Demonstrate accountability through stewardship of the brand P&L. Identify cost optimizing opportunities to delivery profitable results

 

2. Market Research, Consumer Insights and Media Planning

● Partner with agencies to plan & implement market research activities & campaign evaluations to drive efficacy

● Draft media brief while coordinating with internal media team and external media agency to develop a robust media plan driving the brand health metrics

 

3. Campaign, Digital & Experiential Marketing

● Contribute to the development and implementation of annual campaign plans across media vehicles

● Set up and run effective online communication monitoring and evaluation systems

● Track and analyse traffic flow and provide regular internal report

● Evaluate emerging technologies to engage with our consumers and customers

● Collaborate with the digital team to drive yearly digital agenda of the brand

● Strategies and execute on-ground activations to bring alive the brand experience closer to our consumers

 

4. Marketing Operations and Reporting

● Drive adherence to internal SOPs and guidelines pertaining to marketing operations

● Strict implementation and tracking of Brand’s marketing spend in synch with the brand plan

● Tracking and reporting of volume and be a one-stop-shop for demand planning related tasks to ensure consistent and supply

 

Education: MBA in Marketing

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