PPC & Social Media Advertising Specialist

3 days ago

Bengaluru, India JOAN Digital Full time

About Us

JOAN Digitech is a young, vibrant, and ambitious digital agency specialising in SEO, Paid Media, Content, Web Design, and Analytics. With offices in the UK, US, and India, we work with a diverse client base spanning industries and continents.

As a PPC & Social Media Advertising Specialist, you will be responsible for planning, executing, and optimising paid campaigns across both search and social platforms. You'll use your expertise in Google Ads, Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager, and other platforms to deliver measurable results, from driving conversions to improving ROAS.

This role is hands-on and performance-driven, requiring a mix of analytical thinking, creative collaboration, and campaign management skills.

Main Responsibilities

  • Plan, build, and manage PPC campaigns on Google Ads, Microsoft Advertising, and other relevant search platforms.
  • Execute and optimise paid social campaigns across Meta, TikTok, LinkedIn, and emerging platforms.
  • Analyse performance data, providing insights and recommendations to improve results against KPIs (ROAS, CPA, conversions, engagement).
  • Collaborate with creative and content teams to develop ad copy, creatives, and formats that resonate with audiences.
  • Conduct A/B testing across ad creatives, copy, and targeting strategies.
  • Troubleshoot campaign tracking issues, ensuring accurate tagging and reporting across platforms.
  • Stay ahead of industry trends, platform updates, and competitor activity to refine campaign strategies.
  • Produce regular campaign reports with actionable insights for clients and internal teams.

Personal Skills

  • Strong communication skills, with the ability to explain campaign performance clearly to both technical and non-technical audiences.
  • Analytical mindset with excellent problem-solving skills.
  • Highly organised and detail-oriented, capable of managing multiple campaigns at once.
  • Collaborative team player who works well with cross-functional teams (creative, content, analytics).
  • Adaptable and able to thrive in a fast-paced, dynamic agency environment.

Technical Skills

  • Proficiency with Google Ads, Microsoft Advertising, Meta Ads Manager, TikTok Ads, and LinkedIn Campaign Manager.
  • Strong understanding of campaign setup, targeting, optimisation, and performance reporting.
  • Experience with ad creative testing, copywriting best practices, and audience segmentation.
  • Knowledge of tracking tools and web analytics platforms (Google Analytics, GTM, etc.).
  • Familiarity with CRO and landing page optimisation principles.

Knowledge & Experience

  • Bachelor's degree in marketing, business, or a related field (or equivalent work experience).
  • Certifications in Google Ads and/or Meta Blueprint preferred.
  • Proven experience managing both PPC and paid social campaigns with measurable results.
  • Understanding of digital marketing KPIs and how to optimise towards them.
  • Experience in an agency environment is a plus.

Good to Have

  • Exposure to other channels such as SEO, email marketing, or influencer marketing.
  • Familiarity with marketing automation and CRM tools.
  • Experience creating training materials or guiding junior colleagues.
  • Additional languages beyond English, especially those relevant to target markets.

JOAN Digitech is an equal opportunity employer. We do not discriminate on the grounds of gender, marital status, race, religion, colour, age, disability, or sexual orientation. All candidates will be assessed based on merit, qualifications, and their ability to perform the role.

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