▷ 3 Days Left: Performance Marketing Specialist

1 month ago

Hyderabad, India GenY Medium Full time
JOB TITLE:

Manager - Performance Marketing - (Real Estate)

About the Company:

GenY Medium, a leading full-service digital marketing agency, is in the business of managing perceptions of brands – online. Our team combines the three essential skills to excel at performance marketing:

1. Consumer understanding, 2. Content Marketing and 3. Technology expertise

Within a very short span of time, our young team has served a number of clients and helped create positive conversations around their brands. The good news is that we are growing – and fast Read more about the company at Summary:

- We are seeking a talented and experienced Performance Marketing Manager to join our dynamic team.- The ideal candidate will have a proven track record in digital marketing and a deep understanding of performance-driven strategies, particularly within the real estate sector.- This role requires a data first thinker who can develop and execute innovative campaigns to drive customer acquisition and retention.- Performance Marketing/Paid Media Manager is responsible for creating and delivering great digital campaigns.- Performance Marketing/Paid Media Manager is expected to look at the measurement protocol, event tracking, custom dimensions, database marketing, marketing automation, DoubleClick advertising, Programmatic advertising, Google Analytics interface.- Performance Marketing/Paid Media Manager prepares and implements media plans and other deliverables while providing digital media recommendations and solutions to clients.

Job Responsibilities:

- Create and execute strong digital media recommendations with supporting validation- Develop, execute, manage & maintain media plans- Oversee buys, analyze campaigns, and change recommendations to maximize performance- Work with cross-functional teams (Creative, Tech, Client servicing, etc.) to manage processes- Design and document analytics tracking specifications for various digital channels, including web, mobile apps, and microsites- Stay current with Real Estate industry trends, best practices, and competitor strategies to ensure our marketing efforts are effective and competitive.- Track, prioritize, and manage analytics implementation initiatives across teams; serve as contact for analytics/tracking requests- Manage the testing, QA, QC, and debugging of tracking pixels- Work with business partners to ensure that all digital media is tagged and trackable so that standard reports can be created and shared- Produce clear and detailed client-facing reports to identify areas of opportunity to improve campaign performance- Take responsibility for ensuring projects are delivered on time and within budget- Communicate with clients about projects both remotely, and in-person

Skills Required:

- Ability to manage a team- Strong quantitative and analytical skills- Solid understanding of mathematical concepts- Knowledge and passion for all things Digital Media; SEM, SEO, Display, Analytics, etc.- Understanding of media concepts and terms, creative and budget requirements- Experience with Microsoft Office Suite, PowerPoint, Word, and advance knowledge of Excel- Managing advertising pixels such as AdWords, Google Analytics, floodlights, etc.- Debugging and identification of problems is essential- Clear understanding on how to configure profiles and views, including goals, filters and other Google Analytics functionality- Solid understanding of event tracking and how this can be used effectively- Ability to create clear and insightful reports using data from Google Analytics and other data sources- Excellent Excel skills are an advantage- An excellent communicator and be able to present ideas, verbally and in writing

Experience Required:

- Possess bachelor's degree in technology, Information Technology, Marketing, Business, or equivalent degree and related experience- Proven experience as a Performance Marketing Manager or similar role, with a minimum of 2 to 3 years in digital marketing, preferably in the real estate industry.- Experience in an agency set up would add value to the role- Certification in Google Ads or other relevant digital marketing certifications is a plus.

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