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SEO – Content Writer

4 months ago

mumbai, India K12 Techno Services Pvt. Ltd. Full time
K12 Techno Services Pvt. Ltd. ||
SEO – Content Writer
Job Description
K12 Techno Services Pvt. Ltd. is a leading education service provider in India, offering a dynamic suite of academic support, services and solutions to schools.
The education sector has extensively evolved in the last decade. Hence, the academic needs of students and parents have also grown consequently. The upgraded teaching methodologies, blended with effective use of technology has been the main idea behind K12 i.e. to pave the way for a global approach towards education. K12 with its band of services, facilitate schools to leverage on its strength
Job Description:
The SEO Content Writer plays a crucial role in crafting engaging, informative, and search engine optimized content for our Ed-tech platform. This individual will collaborate closely with the marketing and content teams to produce high-quality content that enhances the online presence of our educational products and services.
Responsibilities:
Content Creation:
Develop compelling and informative content tailored to our target audience, including blog posts, articles, website copy, product descriptions, and social media posts.
Ensure all content aligns with the company’s brand voice, style guidelines, and SEO best practices.
Conduct thorough research on relevant topics in the Ed-tech industry, staying up-to-date with trends, news and advancements.
SEO Optimization:
Conduct keyword research to identify high-traffic and relevant keywords/topics.
Implement on-page and off-page SEO strategies to optimize content for search engines.
Utilize SEO tools to analyze performance, track keyword rankings and identify opportunities for improvement.
Content Strategy:
Collaborate with the marketing team to develop and execute content strategies that drive organic traffic, engagement and conversions.
Generate ideas for new content initiatives based on keyword research, industry trends and audience interests.
Provide insights and recommendations for optimizing content performance based on data analysis and feedback.
Content Management:
Manage content calendars, ensuring timely publication and alignment with marketing campaigns and initiatives.
Coordinate with internal stakeholders to gather input, feedback and subject matter expertise for content creation.
Edit and proofread content to ensure accuracy, clarity and consistency.
Optimize existing content to improve search visibility and user experience.
Performance Analysis:
Monitor and analyze content performance metrics, including website traffic, user engagement and conversion rates.
Generate reports and dashboards to track key performance indicators (KPIs) and identify areas for optimization.
Provide recommendations for content optimization based on performance insights and data-driven analysis.
Qualifications:
Bachelor's Degree: A degree in English, Journalism, Communications, or Marketing is a plus, but not always required.
Content Writing Portfolio: Having a portfolio showcasing your writing skills and SEO understanding (for experienced candidates)
Experience: While not always mandatory, experience in content writing or SEO is a valuable asset. Strong writing and editing skills with impeccable grammar and attention to detail.
Excellent Written English: (Grammar Nazi) Strong grammar, punctuation, and spelling are essential for crafting professional content. Knowledge of content management systems (CMS) such as WordPress or Drupal.
Engaging Writing Style: The ability to capture the reader's attention and keep them interested is crucial.
Content Formatting: Experience formatting content for online platforms, including headings, subheadings, and bullet points.
Keyword Research & Optimization: Understanding how to identify relevant keywords and integrate them naturally into content.
SEO Best Practices: Knowledge of SEO best practices, such as title tag optimisation, meta descriptions, and internal linking.
Content Management Systems (CMS): Familiarity with popular CMS platforms like WordPress can be advantageous.
Get to know about our organization:
This Job Description is for reference only. Actual Job role may differ based on the organisation’s requirements.