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SEO Content Writer

2 months ago

Mumbai, India Aza Fashions Full time

1. Develop high-quality SEO content for category pages, blog posts, and other digital platforms, ensuring alignment with our brand voice and messaging.

2. Conduct thorough keyword research to identify relevant terms and phrases with high search volume and low competition.

3. Optimize on-page content, tags, headers, and URLs etc. to improve search engine rankings and enhance user experience.

4. Collaborate with the marketing team to brainstorm and execute content strategies that resonate with our target demographic and drive engagement.

5. Stay updated on industry trends and best practices in SEO and content marketing to continuously refine and enhance our approach.

6. Perform regular content audits and analysis to measure the effectiveness of our content efforts and identify areas for improvement.

7. Support other marketing initiatives as needed, including social media content creation, various marketing campaigns, and promotional activities.

Requirements

1. 3+ years of experience as a content writer, in the E-commerce or fashion industry.

2. Strong understanding of SEO principles and best practices, with the ability to incorporate keywords naturally into written content.

3. Exceptional writing skills with a keen eye for detail and a passion for storytelling.

4. Ability to work effectively in a fast-paced environment and manage multiple projects simultaneously.

5. Creative thinker with a collaborative spirit and the ability to generate innovative ideas.

6. Bachelor's degree in English, Communications, Marketing, or a related field (preferred).

7. Knowledge of ethnic bridal fashion and cultural traditions is a plus