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Vice President Marketing

2 months ago

Gurgaon, India GradRight Inc. Full time
About

GradRight

: Our vision is to be the world’s leading Ed-Fin Tech company dedicated to making higher education accessible and affordable. We aim to drive transparency and accountability in the global higher education sector and create a significant impact using technology, data science, and collaboration. GradRight is the world’s first SaaS ecosystem that brings together students, universities, and financial institutions in an integrated manner. It enables students to find and fund a high-return college education, universities to engage and select the best-fit students, and banks to lend effectively and efficiently.In just two years, we have enabled students to get the best deals on

$ 1.8 Billion of loan requests

and facilitated disbursements of more than

$ 250 Million in loans

. GradRight won the HSBC Fintech Innovation Challenge supported by the Ministry of Electronics & IT, Government of India. GradRight’s

team

has extensive domestic and international experience launching and scaling premier higher education institutions. Alumni of IIT Delhi, BITS Pilani, IIT Roorkee, ISB Hyderabad, and the University of Pennsylvania form the founding team at GradRight. GradRight is a Delaware, USA-registered company with a wholly-owned subsidiary in India. It has raised

Series A investments from

IvyCap Ventures

Core Responsibilities:Strategy and planning:Develop the overall marketing strategy for building the GR brand and its sub-products in different segments of students, universities and regions in India and outsideBuild the annual marketing budget and execution scheduleContinuous refinement of the strategy and plan based on user research and business goalsExecution:Drive the execution of the marketing plan in collaboration with cross-functional leadsConceptualize and drive the execution of high impact campaignsEnsure the brand consistency and coherence in execution of plansIdentify top-quality vendors, service providers that will further enable marketing outcomesTrack and report on budget/plan Vs actuals to the Management GroupTeam development:Build a high performing team that works in alignment with the GR cultureEnsure that the team members are aligned on understanding of the markets, users, strategies and plansGuide every team member to learn and grow and take on bigger responsibilities

Qualifications:

MBA from a Tier ½ Business School with an undergraduate degree in engineering or sciences or Math will be preferred but it is NOT MANDATORY, if you are self-taught and if your experience demonstrates your proficiency and skills required for this role.

Skills and Experience:12-15 years of experience in marketing/outreach in higher-education/ed-tech sectorExperience in early-stage/growth-stage start-ups in the education sector will be preferredLocation : GurugramCompensation : Commensurate with experience with a Fixed + Variable + Stock structure: CTC range: INR 50 lacs to 75 Lacs.Resources : GradRight on social media -

LinkedIn

,

Instagram

: If you believe you have what it takes to drive brand success, foster innovation, and contribute to GradRight's mission, we would love to hear from you. Please share your CV on