Associate Vice President

2 months ago

Gurgaon, India Publicis Groupe Full time

Job Title: Associate Vice President – Digital (Bangalore & Delhi) Experience: 8 yrs. + Reporting: National Head of Digital Role Overview: We are seeking a visionary who can create and implement a robust digital roadmap for our clients, particularly those with traditionally offline brands. This individual will bring a fresh perspective, demonstrating the power of digital marketing beyond just social media and collaborations. The ideal candidate will be a strategic thinker who can drive content strategies and collaborative approaches, ultimately enhancing customer journeys and converting engagement into tangible results. Key Responsibilities: · Build comprehensive digital roadmaps tailored to each client's brand, focusing on transforming traditional marketing approaches to digital-first strategies. · Educate clients on the power and potential of digital marketing, moving beyond basic social media tactics to comprehensive digital content and collaboration strategies. · Develop and implement creative content strategies that align with clients' brand goals and drive engagement. · Foster collaborative efforts between brands and digital influencers, media, and other stakeholders to enhance brand visibility and reach. · Analyse and map out customer journeys, identifying key touchpoints and opportunities for digital engagement. · Develop strategies to enhance customer experiences and drive conversions through personalized and targeted digital interactions. · Work closely with business operations to understand and address customer and brand challenges. · Apply creative problem-solving skills to develop innovative digital solutions that support brand building and customer retention. · Collaborate with various departments, to ensure cohesive and effective digital strategies. · Lead and mentor a team of account managers, fostering a culture of creativity and digital innovation. · Set clear KPIs and objectives for digital campaigns and initiatives. · Regularly analyse and report on the performance of digital strategies, providing insights and recommendations for continuous improvement. Qualifications: · Proven experience in digital marketing and account management, with a strong understanding of both traditional and digital marketing landscapes. · Strong creative and strategic thinking skills, with the ability to translate complex ideas into actionable strategies. · Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and clients. · A deep understanding of customer journeys, digital content strategies, and brand building. · Innovative mindset with a passion for leveraging digital technologies to solve business challenges. Key Attributes: · Visionary thinker with a digital-first mindset. · Creative and strategically fertile, capable of generating innovative ideas and solutions. · Strong advocate for the power of digital marketing. · Results-oriented with a focus on driving customer engagement and brand growth. If you are a dynamic and creative digital marketing professional with a passion for transforming brands and driving digital success, we would love to hear from you. Join us and lead the charge in revolutionizing our clients' digital landscapes.

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