Associate Marketing Manager

2 days ago


bangalore, India RocketPay Full time
Company Description
RocketPay is India's First automatic credit collection app, committed to revolutionizing the credit collection industry with a completely safe and secure digital product. We empower business owners to efficiently manage the credit collection process and improve cash flow. Our vision is to build a one-stop digital solution that eases the day-to-day credit collection hassle for businesses.
Role Description
We are looking for a bright and motivated Associate Marketing Manager to join our growing marketing team in Bengaluru. In this role, you will support our senior marketing professionals in developing and executing data-driven marketing campaigns to acquire new users for RocketPay. You will gain valuable experience in all aspects of marketing, from campaign management to data analysis.
Responsibilities:
Assist senior marketing professionals with managing and optimizing paid advertising campaigns across various channels (e.g., Google Ads, Facebook Ads).
Conduct market research and analyze competitor strategies to identify high-performing ads and target segments.
Monitor campaign performance, track key metrics, and generate Daily/ Monthly/weekly reports to identify areas for improvement.
Assist in creating ad copy, landing pages, and other campaign elements.
Identify & manage influencer for content generation activities & marketing campaigns
Interact with creative agencies to execute and build content pipeline
Stay updated on the latest trends and best practices in performance marketing.
Plan and execute in app communication campaigns to increase product awareness and user engagement
Collaborate with cross-functional teams (e.g., product, design, sales) to ensure smooth campaign execution and alignment with overall business goals.
Qualifications:
Bachelor's in engineering from a reputed institute or an MBA from a reputed institute
2-3 years of experience in performance marketing, App marketing & Branding in agency or a fintech company
Strong understanding of digital marketing fundamentals & analytical tools
Strong quantitative abilities, distinctive problem-solving and excellent analysis skills
Strong organizational, communication, presentation and project management skills
Ability to work independently and manage multiple tasks effectively.
A passion for learning and staying updated on the latest trends in digital marketing.
Experience in startup ecosystem or a product/Technology driven organization
Experience in FinTech / Technology organizations
Added Advantage:
Worked on marketing analytics and automation tool eg. MoEngage, google analytics
Technical capabilities: understanding of SEO, ASO & App analytics tools
Strong working experience with BI tools (QlikView, Tableau etc) and Statistical tools (R, SAS etc)
Compensation: Upto 9 LPA
Location: HSR Layout, Bengaluru
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