Associate Manager-International Marketing

Job Description: Job Description: Associate Manager-International Marketing (Watches) - IBD Unique Job Role Associate Manager-International Marketing (Watches) Function Marketing Reporting to Brand Manager - International Marketing Business Watches Level  L5/L6 Date --- Job Details This role will be responsible for supporting the GTM strategy for Titan Watches in international markets, through development & execution of online and offline campaigns. The key deliverables would include - a) assisting the Brand Manager in brand strategy & communication including planning, developing, implementing and monitoring of marketing campaigns; b) conducting consumer & market research for developing a strong foundation of insights; c) ideating & executing the relevant marketing interventions basis business requirements & expansion plans. External Interfaces Internal Interfaces • Agencies • Key customers • Country Partners / Distributors • Third Party Service Providers / Vendors • IBD Retail Team • Domestic Product Managers • Domestic Brand Managers • Content & OEM Team • Visual Merchandising Team • Legal Team Job Requirements Education Graduate, MBA in marketing preferred Relevant Experience 3 - 4 years Behavioural Skills • Business savvy • Entrepreneurial drive • Nurtures relationships • Influence for impact • Accountability • Believes in people • Curious • Is passionate about categories and products Knowledge • Brand and communications knowledge • Latest trends in marketing and communications • Experience executing Online/Digital campaigns Process Contributions Process Contribution Process Outcome Performance Measure Marketing : Strategy Development : Market & Consumer Insights 1. Assist in undertaking marketing / customer research to understand the brand positioning, trends, insights, gaps and strengths and the development of the marketing calendar 2. Develop a deep understanding of the consumer along with market & competition insights for key IBD markets 3. Develop & execute regular consumer panels, surveys, FGDs etc. 4. Closely engage with Retail Team, agencies, partners, and partner sales teams to gain deeper understanding of markets 5. Recommend actionables/inputs for each of the identified consumer segments ● Market research and insights ● Inputs/Actionables for marketing plan ● Adherence to timelines and guidelines ● Quality of inputs Marketing : Brand management : Marketing plan and calendar 1. Assist in the development of the marketing brief aligned to the marketing strategy and participate in briefing the agencies for the development of the plan 2. Participate in the evaluation and finalisation of the marketing plan developed by the agencies 3. Identify and shortlist agencies/vendors based on their capability / offerings aligned to the business requirements ● Marketing brief ● Marketing plan ● Adherence to brand guidelines and business requirements ● Adherence to timelines and guidelines ● Quality of inputs Marketing : Brand management : Campaign Management 1. Assist Brand Manager to develop & execute online and offline campaigns 2. Collaborate with internal stake holders & agencies to ensure smooth execution of campaigns 3. Coordinate with the creative agencies in developing the Content direction & creative route for the campaign launch 4. Coordinate with the media, PR, and Influencer agencies for the execution & implementation of campaigns ● Creatives and content development and communication ● Implementation & roll out of the campaign across platforms ● Quality of content ● Coordination & management of agencies ● Execution & delivery of campaigns Marketing : Brand management : Performance monitoring 1. Evaluate the performance of the marketing campaigns vis a vis the plan and recommend action planning and course corrections as required 2. Tracking & monitoring of campaigns to ensure KPIs are being met ● Performance monitoring and action planning ● Achievement against the campaign KPIs Marketing : Brand Management: Retail Support 1. Coordination with the VM team as well as external agencies / vendors to develop meaningful Visual Merchandize (VM) material, with focus on aesthetics 2. Monitor regular deployment of VM materials by liasoning with the VM team, as per market requirement 3. Share inputs on retail design & customer engagements – e.g. Instagram corners, store activations etc. ● Retail Support ● VM Support ● Customer Activations ● Quality of inputs & execution ● Coordination with various stakeholders