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Digital Marketing Specialist

4 months ago

kochi, India StarcAds Full time
Company Description
StarcAds is a creative advertising agency based in Kochi, Kerala. We are a subsidiary of A&A, one of the leading agencies in the field of creative advertising in Kerala. With 36 years of experience, A&A has catered to areas in Print Media, Visual Media, Radio advertising, PR Works, Ad film Making, and other creative works. At StarcAds, our team comprises a young pool of talented individuals from various fields, providing a better understanding of business scenarios. We focus on creative thoughts with versatile ideas to help the growth of brands.
Role Description
This is a full-time on-site role for a Digital Marketing Specialist at StarcAds located in Kochi. As a Digital Marketing Specialist, you will be responsible for day-to-day tasks related to social media marketing, digital marketing, web analytics, online marketing, and communication.
Experience: 2.00+ years
Salary: Based on Experience
Opportunity Type: On-site
Key Responsibilities:
Digital Strategy Development:
Develop and execute comprehensive digital marketing strategies aligned with business objectives and target audience preferences.
Identify key digital channels and tactics to maximize brand visibility and engagement.
Paid Campaign Management:
Plan, execute, and optimize paid advertising campaigns across various platforms, including Google Ads, Facebook Ads, LinkedIn Ads, etc.
Monitor campaign performance, analyze data, and adjust campaign parameters to maximize ROI and achieve KPIs.
Search Engine Optimization (SEO):
Develop and implement SEO strategies to improve organic search visibility and drive qualified traffic to the website.
Conduct keyword research, on-page optimization, and technical SEO audits to enhance website performance and rankings.
Content Marketing:
Collaborate with the content team to develop engaging and relevant content for various digital channels, including website, blog, social media, etc.
Ensure content is optimized for SEO and aligned with overall digital marketing objectives.
Analytics and Reporting:
Monitor and analyze digital marketing performance metrics using tools such as Google Analytics, Google Ads, social media analytics, etc.
Prepare regular reports and insights on campaign performance, audience behavior, and digital marketing trends.
Qualifications
Social Media Marketing, Social Media Managing, and Digital Marketing skills
Web Analytics and Online Marketing skills
Excellent written and verbal communication skills
Ability to analyze data and make data-driven decisions
Strong organizational and project management skills
Knowledge of SEO and SEM techniques
Experience with content creation and copywriting
Relevant certifications in digital marketing or related field