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Business Development Manager

2 months ago

Gurgaon, India Social Beat Full time

About Social Beat

Social Beat is a digital growth partner for leading brands and hyper scaling startups in India. With a 300+ strong team of digital experts across Bengaluru, Mumbai, NCR and Chennai, they areIndia's fastest-growing independent digital marketing solutions company and manage 4% of digital media investment in India Social Beat is a Google Premier Partner, Facebook Business Partner and works closely with ecosystem partners like Hotstar, Amazon & Linkedin.

With a focus on growth and ROI, they bring creativity and performance marketing together. They work as extended growth teams at startups including boAt, Upgrad Campus, Global Bees, Blackbuck, Jupiter, Foxy, Khatabook, Scaler, Whitehat Jr, Pharmeasy, Pinelabs, Wakefit, Juicy Chemistry and with top brands including Bharat Matrimony, Jaquar, Tata Cliq, Indiabulls Dhani, Tata Consumer Products, Mahindra Finance, Hotstar, Himalaya Wellness, Quess Corp, Sundaram Mutual, Brigade Group, Give India and Isuzu on driving innovation through a combination of creativity and performance.

They have bagged numerous awards from Google, ET Brand Equity, Foxglove, Digies, Advertising Club of Madras, Advertising Club of Bangalore and adjudged amongst the Fastest Growing Agency by Agency Reporter.

Role and Responsibilities:

Prospecting and Lead Generation:

  • Identify and research potential clients and brands interested across digital marketing servicing
  • Auditing accounts across meta, google, SEO, Amazon, Flipkart, Blinkit, etc to identify gaps and opportunities for brands to be pitched
  • Outreach to potential clients with strong data-backed proposition
  • Develop a robust pipeline of leads through targeted outreach, networking, and industry events.
  • Client Relationship Management:
  • Build and maintain strong client relationships, understanding their marketing objectives and needs.
  • Collaborate with clients to develop customised marketplace strategies and proposals.

Sales and Pitching:

  • Create persuasive and tailored pitches to secure new business.
  • Present agency capabilities and digital marketing solutions to potential clients.
  • Negotiate contracts and close deals, meeting or exceeding sales targets.

Market Research:

  • Stay updated on industry trends, competitive landscape, and emerging marketing opportunities.
  • Conduct market research to identify new niches and target demographics for partnerships.

Reporting and Analytics:

- Collaborate with the analytics team to provide clients with data-driven insights and performance reports.

- Use analytics to optimise Marketplace campaigns for clients and provide recommendations for improvement.

Location: Gurgaon

What are we looking for?

  • Minimum 4-5 years of relevant experience in digital marketing agency
  • Bachelor's degree in Marketing, Business, or a related field (Master's degree is a plus).
  • Proven experience in business development, sales, or account management, preferably within the digital marketing or marketplace space
  • Strong understanding of marketplace trends and platforms.
  • Exceptional communication, presentation, and negotiation skills.
  • Ability to work independently and collaboratively within a team.
  • Results-driven with a track record of meeting or exceeding sales targets.
  • Strong analytical skills and the ability to use data to inform decision-making.