Senior Manager

2 weeks ago


india Swiggy Full time

Way of working: Remote - The employee needs to come down to office once a quarter for a week.


Job Title: Senior Manager, Media Planning and Execution

Department: Brand Marketing

Reports to: Director of Marketing

Direct Reportee: One Media lead (asst Manager)


Summary:

  • Leads the development and execution of media plans for assigned brands
  • Works with cross-functional teams to ensure that media plans align with overall marketing goals
  • Monitors and evaluates the performance of media plans and makes adjustments as needed
  • Manages a team of media planners, analysts, agencies and internal brand and category stakeholders
  • Drives growth metrics for Instamart, groceries and assigned brands wrt brand influences
  • Lead 3rd party partnership associations to drive brand awareness


Responsibilities:

  • Develop and execute media plans for assigned brands
  • Manage media budgets and negotiate media contracts
  • Conduct market research and analyze competitive landscape
  • Develop and implement media strategies that reach target audiences
  • Monitor and evaluate the performance of media plans
  • Manage a team of media planners and analysts


Qualifications:

  • 8+ years of experience in media planning and execution
  • Proven track record of developing and executing successful media plans
  • Strong analytical and problem-solving skills
  • Excellent communication and interpersonal skills
  • Ability to work independently and as part of a team


Skills:

  • Media planning and buying
  • Market research
  • Competitive analysis
  • Budgeting and negotiation
  • Performance measurement
  • Team leadership


Benefits:

  • Opportunity to work with a talented team of professionals
  • Chance to make a significant impact on the marketing front for the fast growing grocery services within Swiggy


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