Senior Marketing Manager

4 weeks ago

Jaipur, India Horizontal Digital Full time

Let’s talk about you. The Senior Marketing Manager works with in-house marketing team and business stakeholders to develop a GTM market strategy to increase brand awareness, capture demand (leads/MQLs / SQLs), and grow market share across both prospective clients and candidates. What you’ll do: Tell compelling stories across various mediums and outlets to establish Horizontal Digital as a thought leader in Digital, AI and CX across relevant industries and channels. Create engaging customer stories and case studies relevant across India. Work with the global marketing team to deliver strategic and tactical campaigns which can be replicated in India dependent on target. Localizing where required. Develop campaign performance reporting and analyze performance to optimize channels, content, and campaigns. Plan, execute, and measure sales, partner, and sponsorship events – these will be independent as well as jointly with our key partners Build out ABM campaigns to help drive top of the funnel leads for our sales teams Work with the EMEA marketing team to support and deliver the marketing strategy for India Work extremely closely with the VP of Sales, Head of Marketing and VP of Technology to execute the GTM strategy. Work with our key technology partners (Sitecore, Salesforce, Microsoft) to deliver joint marketing activities Where required, you will work with 3rd party agencies for design, events, lead development, campaigns, digital services etc Who you are: 8+ years marketing experience Understanding of emerging digital channels and paid media. Working knowledge of Pardot to build emails, campaigns (desirable) Demonstratable Social media skills A demonstrated history of creating and executing ROI-driven marketing programs. Excellent written and oral communication skills; the ability to write original content. Experience working with multiple priorities, and multiple projects at once. Experience working with executive-level customers. Video editing skills are a nice to have. What you bring: Organization to self-manage your time to get tasks done while also knowing when to ask for direction/clarity from your Manager  A willingness to be coached and a growth-mindset, with the ability to learn quickly  Excellent written and verbal communication skills Solid organizational skills including attention to detail and multitasking skills Strong working knowledge of Microsoft Office Bachelor's Degree in appropriate field of study or equivalent work experience The above description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

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