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Senior Manager Digital Marketing
2 weeks ago
About Our AgencyWe are a full-service media agency providing quality digital and media mandates across industries and clients in search engine marketing, social media marketing, online reputation management services, media mandates I TV, print, radio out-of-home across the globe.We have evolved our strategies over time and understand that generating meaningful sales leads from the internet, mobile, TV, print, radio, out-of-home involves seamless interworking of various avenues of marketing. This integrated approach helps our clients' business ranking higher, generate more sales by advertising on popular platforms.Job Responsibilities:Lead strategically the book of business consisting of multiple clientsStrategic bidding & budget management oversightCampaign enhancement and optimizationEvaluate best practices implemented in Search, mobile or display by the teams on the various accounts and provide training to the juniors on the sameProvide strategy & review the Digital Performance with Media team at a monthly, quarterly and yearly levelIdentify opportunities for cross/up-sell across their set of clients and help business teams in converting themAssist with new business pitchesManage the P&L, receivables, contract status for the set of clientsForecast market needs, planning product launches and campaignsReviewing the new technologies and keep updated on developments in Digital marketingStudy competition and recommend/implement changes to gain edge above competitionAn expert in running Online Marketing campaigns, specializing in Pay Per Click (PPC), Product Marketing, Display Marketing, Search Engine Optimization, Social Media Marketing, Programmatic & MobileSPOC for client queries & escalationsKey Competencies:Strong relationship management skills with internal clients (e.g., senior management, peers, and colleagues); proven ability to develop creative and collaborative approachesStrong project management leadership skills including, critical ability to coordinate and balance multiple projects in a time-sensitive environment, under pressure, and meeting deadlinesIdentify, develop, and implement process improvements- wherever necessaryStrong presentation skills with demonstrated ability to influence at all levels of management through clear, informed, and logical discussions/presentationsStrong understanding of the principles of marketing and advertising, as well as an understanding of media concepts and terms, creative, and budget requirementsAbility to prioritize and multi-task, work successfully with teams, and work under pressureStrong communication, project management, and time management skillsLoyalty & stability; Excellent interpersonal, communication & presentation skillsCritical thinker who can present complex concepts, media recommendations, and data results in a clear and effective mannerWorking knowledge on Excel, PowerPoint, and Microsoft Word skills
