Affiliate Manager

3 weeks ago

Gurugram, India Sportsdunia Full time

About Us:

Sportsdunia began in 2023 with a clear mission to bring sports lovers the kind of coverage that truly speaks to fans. We go beyond just reporting scores, as we deliver in-depth analysis, thoughtful predictions, real-time updates, and more across football, cricket, NBA, WNBA, and esports, including games like EA Sports FC, FC Mobile, WWE 2K25, NBA 2K25, BGMI, Roblox, GTA 5, and PUBG.

About ADX Internet:

ADX Internet is a fast-growing global advertising and media buying company, purpose-built for the performance marketing era. We specialize in high-impact, results-driven campaigns across digital platforms, with deep expertise in web rev-share, mobile user acquisition, and app growth campaigns. Backed by a founding team that has built and scaled multiple successful ventures in advertising, we combine innovation, gility, and strong execution to drive measurable ROI for our partners.

Job Summary:

We're looking for a Mobile Affiliate Manager to scale user acquisition by recruiting high-quality publishers

and optimizing performance campaigns (CPI, CPA, CPE). You'll own the end-to-end partner lifecycle—from

sourcing and onboarding to daily optimization, fraud control, and margin management.

Key KRAs:

● Publisher Acquisition & Onboarding: Source, vet, negotiate, and activate new mobile publishers across geos & verticals.

● Campaign Setup & Optimization: Configure offers (tracking, caps, targeting), run A/B tests, and drive lower eCPI / higher conversion rates. Revenue & Margin Management: Hit volume caps while maintaining target margins and ROAS goals.

● Quality & Fraud Control: Monitor CTIT anomalies, duplicate installs, device farms; enforce payouts/blocks.

● Analytics & Reporting: Maintain daily/weekly performance dashboards; share insights & next actions.

● Process & Compliance: Keep documentation, IOs, and policy compliance (store, GDPR/CCPA) tight.

Responsibilities:

● Build a strong pipeline of affiliates: incent, non-incent, SDK networks, DSPs, OEM inventory, offerwalls, social/influencer, web-to-app. Own negotiations (payouts, caps, exclusivities, test budgets, KPIs, fraud clauses).

● Set up offers on the tracking platform with correct macros & S2S postbacks; validate install/event fires.

● Create and manage black/whitelists, subID-level optimization, dayparting, geo/device/carrier targeting.

● Monitor funnel metrics (click→install, install→event, D1/D7 retention/ROAS, ARPU, LTV signals).

● Escalate and resolve discrepancies, hold traffic when needed, and manage payout adjustments.

● Coordinate with Finance for invoicing, reconciliations, and timely publisher payments.

What We're Looking For:

● Experience: 2–6 years in mobile performance/affiliate role managing CPI/CPA/CPE at a network, agency, or advertiser.

● Tools (hands-on):

○ Trackers/Networks: Affise, Everflow, TUNE/HasOffers, Trackier, Offer18 (or similar)

○ MMPs: AppsFlyer, Adjust, Branch, Singular, Kochava

○ Fraud/QA: 24Metrics, Forensiq, FraudScore, internal anomaly checks

KPIs & Targets:

● New active publishers onboarded per month

● Daily cap attainment & fill rate by geo

● eCPI / eCPA vs target; gross & net margin %

● Event rate (install→key event), D1/D7 retention or ROAS where applicable

● Fraud rate (invalid/blocked %) and time-to-resolution

● Revenue growth and partner retention

Nice to Have

● Experience in high-scale verticals (gaming, fintech, e-com, utility, travel).

● Knowledge of SKAdNetwork postbacks and privacy sandbox changes.

● Existing publisher connections.

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