Affiliate Manager

7 days ago

Gurugram Gurugram India Sportsdunia Full time

Job Description

Job Summary:

We're looking for a Mobile Affiliate Manager to scale user acquisition by recruiting high-quality publishers and optimizing performance campaigns (CPI, CPA, CPE). You'll own the end-to-end partner lifecyclefrom sourcing and onboarding to daily optimization, fraud control, and margin management.

Key KRAs:

- Publisher Acquisition & Onboarding: Source, vet, negotiate, and activate new mobile publishers across geos & verticals.
- Campaign Setup & Optimization: Configure offers (tracking, caps, targeting), run A/B tests, and drive lower eCPI / higher conversion rates.
- Revenue & Margin Management: Hit volume caps while maintaining target margins and ROAS goals.
- Quality & Fraud Control: Monitor CTIT anomalies, duplicate installs, device farms; enforce payouts/blocks.
- Analytics & Reporting: Maintain daily/weekly performance dashboards; share insights & next actions.
- Process & Compliance: Keep documentation, IOs, and policy compliance (store, GDPR/CCPA) tight.

Responsibilities:

- Build a strong pipeline of affiliates: incent, non-incent, SDK networks, DSPs, OEM inventory, offerwalls, social/influencer, web-to-app.
- Own negotiations (payouts, caps, exclusivities, test budgets, KPIs, fraud clauses).
- Set up offers on the tracking platform with correct macros & S2S postbacks; validate install/event fires.
- Create and manage black/whitelists, subID-level optimization, dayparting, geo/device/carrier targeting.
- Monitor funnel metrics (clickinstall, installevent, D1/D7 retention/ROAS, ARPU, LTV signals).
- Escalate and resolve discrepancies, hold traffic when needed, and manage payout adjustments.
- Coordinate with Finance for invoicing, reconciliations, and timely publisher payments.

What We're Looking For:

- Experience: 26 years in mobile performance/affiliate role managing CPI/CPA/CPE at a network, agency, or advertiser.
- Tools (hands-on):

Trackers/Networks: Affise, Everflow, TUNE/HasOffers, Trackier, Offer18 (or similar)

MMPs: AppsFlyer, Adjust, Branch, Singular, Kochava

Fraud/QA: 24Metrics, Forensiq, FraudScore, internal anomaly checks

KPIs & Targets:

- New active publishers onboarded per month
- Daily cap attainment & fill rate by geo
- eCPI / eCPA vs target; gross & net margin %
- Event rate (installkey event), D1/D7 retention or ROAS where applicable
- Fraud rate (invalid/blocked %) and time-to-resolution
- Revenue growth and partner retention

Nice to Have:

- Experience in high-scale verticals (gaming, fintech, e-com, utility, travel).
- Knowledge of SKAdNetwork postbacks and privacy sandbox changes.
- Existing publisher connections.

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