Search Engine Optimization Specialist

7 days ago


Mohali, India Banisoft Digital Marketing Full time
We are looking for a result-driven SEO specialist in the fastest-growing digital marketing company - Banisoft. 2+ years of experience
SEO Specialist Responsibilities:
Formulate strategies to enhance the company's and its clients' search engine rankings.
Research SEO keywords to use throughout the company’s website and marketing materials.
Establish measurable objectives to showcase progress in marketing endeavors.
Track daily performance metrics to assess the effectiveness of SEO strategies.
Effectively communicate with fellow marketing professionals to ensure goal alignment.
Collaborate with other team members in the marketing department to oversee SEO strategies.
Create engaging and top-notch website content, such as blog posts and page descriptions.
Regularly update content and website links to optimize search engine rankings.
SEO Specialist Requirements:
Perform weekly site audits to identify and address on-page technical SEO issues and other elements.
Develop and provide reporting on SEO with insights on how to further change our strategy.
In-depth knowledge of SEO industry programs, such as Google Analytics and Search Console.
Understanding of search engine algorithms and ranking methods.
Develop and implement link-building strategies, such as outreach programs, guest blogging, HARO technique, and other off-page activities, to increase website authority.
PR activities and media coverage should be considered a plus point for the candidate.
Able to complete competitive analysis of other companies within the industry.
Excellent written and verbal communication skills (email, phone, etc.).
Comfortable analyzing high volumes of data.
Familiarity with WordPress or other content management systems.
Update existing content as and when it needs updating as per Google’s upcoming updates.
Research keyword trends and create detailed content briefs for writers.
Ability to define and drive efficiency through continuous process improvement.
Self-starter with the ability to execute under deadlines.
The ideal candidate should have excellent verbal and written communication skills and should be a creative and innovative thinker. Candidates with up to 2 years of experience can apply for the position.
Job Type: Full-time Job
Location: Kharar, Mohali
Salary: Rs 20,000 to Rs 40000 Per month

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