Search Engine Optimization Executive

4 weeks ago


Mohali Punjab, India Beta Byte Technologies Full time

Roles and Responsibilities:

- SEO (Search Engine Optimization) Responsibilities:
1. Keyword Research:
perform keyword research to identify opportunities for content and rankings
improvement.
analyze competitor strategies and keywords.
2. On-Page SEO:
optimize website content, meta tags, titles, headings, and URLs.
ensure proper keyword density and placement.
improve site structure for search engine crawlers.
3. Off-Page SEO:
Build high-quality backlinks through outreach and partnerships.
Engage in forums, blog commenting, and social media sharing.
4. Technical SEO:
Monitor and improve website speed, mobile responsiveness, and crawlability.
Address technical issues like broken links and redirect errors.
5. Analytics and Reporting:
Track website performance using tools like Google Analytics, Search Console,
and SEMrush.
Create weekly/monthly performance reports for traffic, rankings, and
engagement.
Digital Marketing Responsibilities:
1. Social Media Marketing:
Manage social media accounts (Facebook, Instagram, LinkedIn, etc.).
Create, schedule, and post engaging content to drive user engagement.
Monitor and respond to comments and messages.
Assist in setting up and managing ad campaigns on platforms like Facebook &
Instagram.
Analyze ad performance and suggest improvements.
2. Content Marketing:
Collaborate with the content team to create blogs, infographics, and videos.
Optimize content for SEO and digital distribution.
3. Market Research:
Study industry trends and competitors to identify opportunities for growth. Analyze audience behavior and preferences.
4. Brand Promotion:
Help in planning promotional campaigns to increase brand awareness.
Measure ROI for digital campaigns and suggest strategies for improvement.
Skills and Tools:

- Essential Skills:
Strong understanding of SEO and Google algorithms.
knowledge of social media algorithms and content trends.
Basic understanding of web analytics.
Good written and verbal communication skills.
- Tools:
Google Analytics, Google Search Console.
Keyword tools: SEMrush, Ahrefs, or Ubersuggest

Pay: ₹25,000.00 - ₹30,000.00 per month

**Education**:

- Bachelor's (preferred)

**Experience**:

- total work: 3 years (preferred)

**Language**:

- English (preferred)

Work Location: In person



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