Search Engine Optimization Specialist
2 weeks ago
We are looking for a result-driven SEO specialist in the fastest-growing digital marketing company - Banisoft.
SEO Specialist Responsibilities:
- Formulate strategies to enhance the company's and its clients' search engine rankings.
- Research SEO keywords to use throughout the company’s website and marketing materials.
- Establish measurable objectives to showcase progress in marketing endeavors.
- Track daily performance metrics to assess the effectiveness of SEO strategies.
- Effectively communicate with fellow marketing professionals to ensure goal alignment.
- Collaborate with other team members in the marketing department to oversee SEO strategies.
- Create engaging and top-notch website content, such as blog posts and page descriptions.
- Regularly update content and website links to optimize search engine rankings.
SEO Specialist Requirements:
- Perform weekly site audits to identify and address on-page technical SEO issues and other elements.
- Develop and provide reporting on SEO with insights on how to further change our strategy.
- In-depth knowledge of SEO industry programs, such as Google Analytics and Search Console.
- Understanding of search engine algorithms and ranking methods.
- Develop and implement link-building strategies, such as outreach programs, guest blogging, HARO technique, and other off-page activities, to increase website authority.
- PR activities and media coverage should be considered a plus point for the candidate.
- Able to complete competitive analysis of other companies within the industry.
- Excellent written and verbal communication skills (email, phone, etc.).
- Comfortable analyzing high volumes of data.
- Familiarity with WordPress or other content management systems.
- Update existing content as and when it needs updating as per Google’s upcoming updates.
- Research keyword trends and create detailed content briefs for writers.
- Ability to define and drive efficiency through continuous process improvement.
- Self-starter with the ability to execute under deadlines.
The ideal candidate should have excellent verbal and written communication skills and should be a creative and innovative thinker. Candidates with 2 to 4 years of experience can apply for the position.
Job Type: Full-time Job
Location: Kharar, Mohali
Salary: Rs 20,000 to Rs 40000 Per month
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