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Programmatic Executive
2 months ago
Role- Programmatic Executive
Company : Leading Media Agency of India
Working hours for the role will be 9.30 am to 6.30 pm IST.
Salary Range – 6 to 8 LPA
Location – Remote
About Us- We are a forward-thinking performance marketing agency, operating from eleven offices on four continents. Our mobile-native legacy puts us leaps ahead in the hyperconnected age. And our data-centric, ROI-positive approach, ensures we lead the industry.
What are we looking for?
• Reporting into the Senior Manager of Programmatic the candidate will work closely with the programmatic team based in the Singapore/Jakarta/India office but will be fully responsible for supporting our global offices in driving programmatic growth in the region.
• Day-to-day, the candidate will work alongside the team members to implement
programmatic strategies, provide insights, recommendations to improve campaign performance and make campaign changes as required. Help not only plan campaigns but activate/optimize campaigns on DSP platforms.
• The candidate should expect to spend 80% of their time on campaign operations and management, 20% contributing to campaign plans and client meetings/QBR support.
Responsibilities
• Manage daily operational requests, campaign set ups, campaign pacing checks, hygiene checks for implementation in an accurate and timeline manner.
• Implement display programmatic strategies across web and app and derive insights regarding the performance of campaigns in terms of segments such as, but not limited to, audience cohorts, content clusters, and targeting groups.
• Assist team in packaging campaign reporting and insights in a client-friendly digestible manner.
• Own campaign management, when necessary, including bid strategy, campaign trafficking, implementation, activation, and on-going optimization. This also includes weekly, monthly and QBR insights where required.
• Keep up to date with changes within the programmatic space and relay this in monthly updates within the programmatic team meetings. Identify significant trends and areas of opportunity for campaign expansion.
• Liaise with programmatic partners to help promote strong agency relationships, troubleshoot issues, and access new features.
• Interact with client contacts, as needed, to discuss campaign performance and possible improvements as well as help upsell new initiatives to grow accounts.
• Support with programmatic elements of new business pitches, including creating presentation decks and speaking to overarching strategies.
Requirements-
• Minimum 1 year of experience in programmatic digital media, preferably for a media agency and preferably with some level of mobile-media experience
• Proficiency with multiple DSPs. DV360, The Trade Desk, and any other mobile specific DSPs is a plus.
• Experience working towards measurable direct-response metrics is a plus.
• Experience managing campaigns driving towards app conversions is a plus.
• Technical knowledge of ad servers, tracking, and mobile measurement tools is another plus.
• Ability to work autonomously and with team members in different locations.
• Comfortable with excel and large data sets to make analytical/data-based decisions.
• Excellence within the following skill areas: problem solving, data led analysis, organization, collaboration, and presentation.
What you can expect from working at this Agency?
• A vast insight into the world of digital marketing and in-depth knowledge across search and social advertising.
• Experience working on regional projects across client verticals.
• Experience working on digital advertising campaigns for large, global brands
• Experience in working with a vibrant team in an agency environment
• Insight into the Agency.
