Media Director
2 months ago
1. Digital Media Strategy & Planning:
- Develop and lead comprehensive digital media strategies for clients, ensuring campaigns are aligned with business goals and audience targeting.
- Oversee media planning across all digital channels, including paid social, search (SEM), programmatic, display, video, and mobile.
- Collaborate with creative, content, and analytics teams to ensure cohesive digital strategies that drive engagement and conversions.
2. Campaign Management & Optimization:
- Oversee the execution of digital campaigns from inception through launch and post-campaign analysis.
- Continuously optimize campaigns based on performance data, adjusting tactics to maximize return on investment (ROI).
- Use A/B testing, audience segmentation, and other tactics to refine targeting and messaging.
3. Team Leadership & Development:
- Lead, mentor, and manage a team of digital media specialists, buyers, and analysts, fostering growth and skill development.
- Ensure the team stays current with emerging digital trends, tools, and best practices.
- Oversee day-to-day operations, ensuring projects are executed efficiently and within deadlines.
4. Client Relationship Management:
- Serve as the key point of contact for digital media strategy, managing client relationships and ensuring transparency and clear communication.
- Present campaign strategies, performance reports, and optimization recommendations to clients.
- Understand clients’ business goals and offer solutions that leverage digital channels effectively.
5. Digital Innovation & Emerging Technologies:
- Keep abreast of industry trends and emerging technologies (e.g., artificial intelligence, machine learning, voice search) that can be integrated into digital media strategies.
- Experiment with new platforms and ad formats to test their effectiveness in client campaigns.
6. Data-Driven Insights & Analytics:
- Lead the use of data to inform campaign strategies, including audience insights, performance metrics, and competitive analysis.
- Utilize tools such as Google Analytics, Facebook Ads Manager, and programmatic platforms to monitor performance.
- Create detailed reports on campaign performance, analyzing KPIs like click-through rates (CTR), conversion rates, cost-per-click (CPC), and return on ad spend (ROAS).
7. Budgeting & Resource Allocation:
- Manage digital media budgets, ensuring optimal allocation across channels to maximize efficiency and campaign impact.
- Work closely with finance teams to track and report on budget spending and forecasts.
8. Partnerships & Vendor Management:
- Manage relationships with digital media vendors, including Google, Facebook, Instagram, LinkedIn, and other relevant platforms.
- Negotiate media buys and partnerships with external digital partners to ensure competitive pricing and premium placements.
- Collaborate with ad tech vendors (DSPs, DMPs, ad exchanges) to ensure effective programmatic buying.
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