Senior Social Media Lead

3 weeks ago

Mumbai, Maharashtra, India Foxtale Full time
Social Media Lead

Location: Mumbai (Andheri East, MIDC) | Workdays: Monday to Friday

Website:

Are you someone who thinks in Reels, breathes analytics, and lives for building scroll-stopping content?

If you're equal parts creative genius, trend spotter, and team driver — we're looking for you.

Foxtale is a fast-growing D2C skincare brand with a bold personality (just like your dream feed).

We're on the hunt for a Social Media Lead to take charge and drive strategy, storytelling, and scale across platforms.

What You'll Do
  • Lead Strategy & Planning : Own the social roadmap — from creative direction to content calendars — keeping the Foxtale voice fresh and iconic.
  • Platform Mastery : Manage and grow our presence on Instagram, YouTube, Pinterest, LinkedIn, Twitter, and more.
  • Team Management : Mentor and manage a team of content creators, video editors, community managers, and interns.
  • Campaign Execution : Drive end-to-end campaigns — influencer shoutouts, product drops, meme collabs, and brand moments.
  • Performance Analysis : Track metrics, report growth, and turn insights into sharper content and strategy.
  • Trendspotting : Stay ahead of the curve by creating and leveraging trends, from skincare memes to viral formats.
What You Bring
  • 3–8 years of social media experience, preferably with a D2C, lifestyle, or beauty brand.
  • A genuine love for skincare, pop culture, and storytelling.
  • Strong eye for aesthetics, formats, and content that resonates.
  • Experience leading teams — you know how to build, motivate, and mentor.
  • Solid knowledge of analytics dashboards, scheduling tools, and content briefs.
Why Foxtale?

We're building more than skincare — we're shaping culture, conversations, and confidence.

At Foxtale, you'll work with a bold, collaborative team that takes risks, celebrates real skin, and makes work fun again.

Ready to make social media your playground? Apply now at

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