Digital Marketing Specialist

1 week ago

Nagpur, India VowelWeb Full time

Key Responsibilities:

  • Plan, create, and manage Google Ads campaigns (Search, Display, Shopping, YouTube) to drive traffic and conversions.
  • Set up, manage, and optimize Facebook/Meta Ads campaigns (including Instagram) focused on performance and ROI.
  • Monitor, analyze, and report on campaign performance using platforms such as Google Analytics, Meta Ads Manager, and other tools.
  • Conduct keyword research, A/B testing, audience segmentation, and creative testing to improve campaign performance.
  • Collaborate with creative and content teams to develop compelling ad creatives and copy.
  • Maintain and optimize landing pages for improved user experience and higher conversion rates.
  • Track KPIs such as CTR, CPC, CPA, ROAS, and conversion rates, and make data-driven decisions to improve performance.
  • Stay updated with the latest trends, tools, and best practices in performance marketing and paid media.
  • Provide weekly/monthly campaign performance reports with actionable insights.

Required Skills and Qualifications:

  • 2+ years of proven experience in Google Ads and Facebook Ads campaign management.
  • Strong knowledge of performance marketing, conversion tracking, and campaign optimization.
  • Experience with Google Analytics, Tag Manager, Facebook Pixel, and UTM tracking.
  • Analytical mindset with strong problem-solving skills and attention to detail.
  • Experience with remarketing/retargeting, audience segmentation, and funnel optimization.
  • Ability to work independently and manage multiple campaigns simultaneously.
  • Good understanding of SEO, email marketing, and landing page optimization (preferred but not mandatory).
  • Bachelor's degree in Marketing, Digital Media, Business, or a related field (preferred).

Nice to Have:

Experience with LinkedIn Ads, or other paid media platforms.

Familiarity with eCommerce platforms like Shopify or WooCommerce.

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