Product Manager

7 days ago


Delhi, India Bajaj Electricals Ltd Full time

Job Purpose & ScopeTo bring focused approach in segment marketing and develop annual GTM plans including Top line and bottom-line for assigned product category & cascading the same to regional level to determine areas of growth. ResponsibilitiesAct as a regular Voice of Sales and Voice of Customer survey to understand the Product gaps and execute action plan to address the gapsCarry out Continuous benchmarking of current product portfolio, Propose, Lead & Enhance NPI processEnsure correct Pricing and Positioning for all the products with timely revisions as per the market demandAchieve and maintain Gross Margins for the assigned category by putting the right pricing strategies in placeManage the product launches and phase-outs including adherence to a detailed Product launch plan and effective launch communicationTake brand ownership and product lifecycle management (product phase-in/out, demand planning) & ensure portfolio is always relevant to the market with optimal brand mix to ensure all target segments are served profitably with minimal conflict and cannibalization.Drive Product knowledge & Value based sales competency among internal teams (Sales, SDM, Funnel, Pre Sales & EPC Tendering) + channels (Channel partners, GFA, Dealers, ) through regular, structured trainingsSupport Sales team in effectively communicating the value proposition of the portfolio to external ecosystem including System Integrators, Contractors, Consultants and End UsersEngage with Marcom team for all new product launches w.R.T. branding, launch plan, events, collaterals, etc. to ensure effective communication internally and externallyHandle Public relation strategy in line with big ticket events and shows like INFHRA, .Nxt Upgrade. etc.QualificationsEssential: B.EDesirable: B.E.+ MBA


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