Prospecta Software | Demand Generation Manager
4 weeks ago
Manager Demand Generation (Digital & Events)
to lead and execute digital marketing campaigns and manage event strategies. The ideal candidate will specialize in generating demand, identifying qualified leads, and driving customer engagement. This is an individual contributor role initially, and the team will grow with further requirements and growth.Key Responsibilities
Digital Demand GenerationDevelop and execute data-driven demand generation strategies across digital platforms.Plan, manage, and optimize multi-channel marketing campaigns (email, social media, paid ads, SEO, etc.) to drive lead generation and engagement.Leverage analytics to track campaign performance and continuously refine strategies for optimal results.Event ManagementDesign and implement demand generation strategies through SAP-specific and general industry events, both virtual and in-person.Collaborate with the marketing and sales teams to ensure alignment between event goals and business objectives.Manage event logistics, including planning, execution, and follow-up communication.Lead ManagementRoute leads from various regions to respective sales teams, ensuring a seamless handoff process.Own the conversion of mid-market leads by engaging directly with prospects and guiding them through the sales funnel.Analyze lead quality and pipeline performance to continuously improve the lead management process.CollaborationWork closely with sales, product, and marketing teams to align campaigns with company goals.Must have:10+ years of proven experience in demand generation, digital marketing, and event management at a global scale.Strong expertise in marketing tools, CRM platforms, and analytics.Excellent understanding of lead routing processes and conversion strategies.Strong analytical mindset with the ability to measure and improve campaign performance.Expertise in paid media campaigns (Google Ads, LinkedIn Ads) for B2B marketing.Good to haveHands-on experience with SAP events and campaigns is preferred.Exceptional project management and communication skills.Experience working in mid-market and enterprise-level environments.What will you get:Benefits:Competitive salary;Comprehensive health insurance:Generous paid time off;Flexible hybrid working modelOngoing learning & career development;Annual company events and workshops.
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Prospecta Software | Demand Generation Manager
4 weeks ago
Delhi, India Prospecta Software Full timeAbout ProspectaFounded in 2002 in Sydney, Australia, with additional offices in India, North America, Canada, and a local presence in Europe, the UK, and Southeast Asia, Prospecta began with a mission to provide top-tier data management and automation software for enterprise clients. Over the years, we have grown into a leading data management software...
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Delhi, India Prospecta Software Full timeAbout ProspectaFounded in 2002 in Sydney, Australia, with additional offices in India, North America, Canada, and a local presence in Europe, the UK, and Southeast Asia.Prospecta began with a mission to provide top-tier data management and automation software for enterprise clients. Over the years, we have grown into a leading data management software...
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delhi, India Prospecta Software Full timeAbout Prospecta Founded in 2002 in Sydney, Australia, with additional offices in India, North America, Canada, and a local presence in Europe, the UK, and Southeast Asia. Prospecta began with a mission to provide top-tier data management and automation software for enterprise clients. Over the years, we have grown into a leading data management software...
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