Google Ads Executive
2 weeks ago
Job Description: Google Ads Executive
Responsibilities:
- Google Ads Campaign Management:
- Develop, implement, and optimize Google Ads campaigns to achieve client objectives such as lead generation, sales, or brand awareness.
- Conduct keyword research, ad copy creation, and A/B testing to improve campaign performance.
- Monitor and analyze campaign metrics to identify areas for optimization and improvement.
- Account Management:
- Manage client accounts and maintain regular communication to understand their goals and requirements.
- Provide strategic recommendations and insights to clients to maximize the effectiveness of their Google Ads campaigns.
- Deliver regular performance reports and updates to clients, highlighting key metrics and achievements.
- Budget Management:
- Monitor and manage campaign budgets to ensure optimal allocation of funds and maximum ROI.
- Identify opportunities to scale campaigns based on performance and budget constraints.
- Conversion Tracking and Optimization:
- Set up conversion tracking and goal tracking to measure the effectiveness of campaigns in driving desired actions.
- Optimize landing pages and ad creatives to improve conversion rates and campaign performance.
- Keyword Research and Analysis:
- Conduct thorough keyword research to identify relevant search terms and opportunities for expansion.
- Analyze keyword performance data and adjust bidding strategies accordingly to maximize campaign efficiency.
- Ad Performance Analysis:
- Analyze ad performance metrics such as click-through rate (CTR), conversion rate, and cost per acquisition (CPA).
- Use data insights to refine targeting, ad messaging, and bidding strategies for continuous improvement.
- Stay Updated on Industry Trends:
- Keep abreast of industry trends, best practices, and algorithm updates related to Google Ads and PPC advertising.
- Implement new features and ad formats to stay ahead of the competition and drive better results for clients.
Qualifications:
- Bachelor’s degree in Marketing, Advertising, Business, or related field.
- Proven experience managing Google Ads campaigns with a focus on performance and ROI.
- Strong understanding of Google Ads platform, including Google Ads Editor and Google Analytics.
- Proficiency in keyword research tools and analytics platforms.
- Excellent analytical skills with the ability to interpret data and make data-driven decisions.
- Strong communication and client management skills.
- Google Ads certification is a plus.
Experience: 1-2 Years
Location: Gurgaon Sector 48
CTC: Upto 4LPA
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