Digital Marketing Specialist

Job Title: Assistant Manager – Digital Marketing

Location: Gurugram, India (In-Office)

Reports To: Marketing Manager

Experience: 5+ years

Role Overview

A performance-driven digital marketing leader to execute lead generation campaigns, drive Account-Based Marketing (ABM), manage CRM-based lead workflows, and optimize digital channels for pipeline growth. This role demands a blend of analytics, creativity, and campaign orchestration expertise with strong collaboration across sales, content, and design teams. The executive will champion ABM strategy and end-to-end social, paid, and organic campaigns with robust reporting and optimization.

Key Responsibilities

Digital Campaigns & Lead Generation

• Plan and execute performance-driven B2B campaigns over Google Ads, LinkedIn, Facebook, Instagram, and relevant industry platforms for the SMB and SMC segment.
• Shadow on Account-Based Marketing (ABM) initiatives targeting strategic enterprises; drive campaign orchestration and reporting.
• Optimize digital campaigns for MQL generation, measuring CPL, conversion rate, and ROI; collaborate on audience strategy and creative testing.
• A/B test creatives, CTAs, landing pages; manage end-to-end ad operations.

Lead Management & CRM Administration

• Own CRM workflows for lead capture, validation, categorization, assignment, and reporting (HubSpot preferred).
• Track funnel KPIs (MQL/SQL/Conversion rates); develop dashboards; present campaign analytics to leadership.
• Validate and tag leads; serve as CRM admin for lead hygiene and process optimization.

Social Media & Content Promotion

• Manage B2B social profiles (LinkedIn, Facebook, Instagram, etc.) and maintain an aligned content calendar.
• Promote blogs, webinars, case studies, and events; monitor engagement metrics and iterate strategy per insights.
• Release, repurpose, and optimize social content for maximum reach and audience engagement.

Website & Landing Page Management

• Oversee CMS-driven website and landing page updates (WordPress); ensure mobile optimization and SEO hygiene.
• Track web analytics (with Google Analytics); build, launch, and measure campaign-specific landing pages.
• Partner with design/content teams to optimize UI/UX, conversion flows, and tagging.

SEO & Performance Optimization

• Conduct keyword, backlink, and competitor research; implement on-page/off-page SEO.
• Use SEMrush, Ahrefs, and Search Console to validate organic performance.
• Collaborate to publish blogs, use cases, and service pages for targeted search visibility.

Required Skills & Qualifications

• Bachelor's/Master’s degree in Marketing, Mass Communication, Digital Media, or related field.
• 5+ years' B2B digital marketing experience: campaign execution, CRM-based lead workflow, CMS management (WordPress), SEO, paid campaign analytics.
• Proficiency with Google Analytics 4, Google Ads, LinkedIn Campaign Manager, SEMrush/Ahrefs, Search Console, CRM tools.
• Exceptional communication and analytical skills; hands-on project management.

Preferred Qualifications

• Certifications: Google Ads, Google Analytics, HubSpot.
• Experience with ABM tools/platforms and campaign orchestration.
• Basic HTML/CSS and design editing (Canva, Adobe).
• Prior exposure to IT services, consulting, or B2B SaaS a strong plus.

Ideal Traits

• Strategic mindset balanced with tactical delivery; adaptable, detail-oriented, data-driven.
• Excellent communicator—both internally (across cross-functional teams) and externally (customer-facing content, campaigns).
• Persistent, creative problem-solver and continuous learner.