Senior Campaign Manager

5 days ago


Bengaluru, India Texila American University Full time

Department : Demand GenerationLocation: BangalorePurpose: TAU Group is hiring a Senior Campaign Manager for its Bangalore office.  He/She will report to the Head of Marketing. The role will be responsible for defining the campaign strategy for our products aligned to business requirements, driving the execution end-to-end, market research.Reporting to : This position will report to the Head of MarketingResponsibilities: 1. Create marketing strategies that focus on driving revenue, profitable campaigns and customer acquisition in a manner that supports business growth, enhances brand equity, drives awareness2. Manage new leads and new customers acquisition campaigns, customer retention and traffic-driving campaigns, content marketing, display advertising, search marketing, affiliate marketing, retargeting & social media marketing.3. Understanding of various online marketing channels (Like - Adwords, Facebook Ads, LinkedIn ads, Twitter ads, email, SEM, contextual, affiliate, etc.)4. Analyze campaign performance data and optimize the campaignCertification: Certification Name:   Google Adwords, Google Analytics                                           Mandatory : Google AdwordsExperience : 8 to 10yrsTechnical Competencies:Product understandingProduct RoadmapMarketing StrategyInbound marketing understandingPerformance BenchmarkingCompetitor research AnalysisUnderstanding the BuyerBasic SEO skillsAdwords, Google tag manager, PPC, Google Analytics, Facebook adsAnalytics And Data Analysis for stastical content preperationExcellent communication skillBehavioural Competency:Multi-taskingProject ManagementAbility to PrioritizeStakeholder ManagementAbility to PrioritizeAccepts responsibility and is accountable for the outcomes of workStands by decisions and principles even in the face of strong opposition or threatsPursues a course of action tenaciously to achieve goals and objectivesIdentifies linkages, relationships and power structures and plays to decision makersMaintains consistently high standards of work, loyalty, honesty and commitmentLeadership Competency:Team ManagementMentorshipBuilds behind the scenes support for ideasUses knowledge and experience to influence othersIs approachable and open with informationGenerates practical and commercially/financially viable ideas for improvement that align with business objectives and strategyEncourages others to seek opportunities for improvement and adopts others’ ideasBuilds shared understanding of a business across different teams and encourages contributions from othersKey Performance Indicators (KPI):No/. of Quality Leads GeneratedCPL OptimizationMarket Research, Competitive Research & Pricing Strategy of current product lines.



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