Performance Marketing

5 hours ago


bangalore, India Prayas AI Full time

Job Title: Performance Marketer Location: Old Rajendra Nagar, Delhi Employment Type: Full-time, in-house Role Overview We are seeking a data-driven Performance Marketer with hands-on experience in managing digital advertising campaigns across Meta and Google Ads. The ideal candidate should have strong analytical skills, expertise in GA4, Google Tag Manager, and the ability to quickly adapt to new advertising platforms. Experience in marketing analytics tools and detailed reporting is essential. Experience with multi-channel ad targeting is a must Key Responsibilities Plan, launch, and optimize paid campaigns on Google, Meta, and emerging ad platforms Conduct audience research, keyword planning, ad copy testing, and conversion optimization Manage budgets and maximize ROI across all performance channels Implement tracking using GA4 and Tag Manager to ensure accurate attribution Analyze performance metrics using Analytics, Mixpanel, Excel/Sheets, etc. Create weekly/monthly dashboards, insights reports, and growth recommendations Coordinate with design and content teams for campaign creatives Run A/B tests across funnels and landing pages to improve conversion rates Stay updated with platform updates, industry trends, and automation tools Have Ads Copywriting experience  Requirements 2+ years of proven experience in Performance Marketing Strong command over Google Ads , Meta Ads , GA4 , and Google Tag Manager Proficiency in Excel/Sheets , Analytics tools , and Mixpanel reporting Understanding of attribution models, bidding strategies & pixel events Ability to learn and scale new ad platforms quickly (e.g., LinkedIn, Quora, X, etc.) Experience in lead generation or e-commerce performance campaigns preferred Key Skills PPC Campaign Management Conversion Rate Optimization Tracking & Attribution Funnel Analysis Reporting & Insights Multi Channel Campaign targeting Budget & ROI Management Compensation - 6-8LPA



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