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CDP Lead

4 months ago

pune, India dentsu Full time
The purpose of this role is to oversee the development of our database marketing solutions, using database technologies such as Microsoft SQL Server/Azure, Amazon Redshift, Google BigQuery. The role will be involved in design, specifications, troubleshooting, and issue resolution. The ability to communicate to both technical and non-technical audiences is key.

Job Title:

CDP Lead

Job Description:

Mandatory (top 5) 

Experience in Leading Customer Data Platform related development  Experience on Python or Java Scripting or Node.JS Experience with APIs (REST, Open APIs, CURL) Data analysis, ingestions, modelling and mapping Experience on unstructured data using JSON/Parquet file format

Preferred (top 5)

Understanding of CCPA, GDPR and other Data Protection Acts
Client facing experience Experience with Reporting Technologies  Experience on any AEP, ActionIQ , Lytics, Segment, Tealium, C360 Big Data ETLs Leading the team in implementation of technical solutions and driving proof of concepts  Responsible for building data model based on the gathered requirements and data architecture. Reponsible for data ingestion into the cdp platform via batch and real time streaming modes - using ETL,API,JavaScript etc Responsible for data extraction/outbound dataflows to reporting tool, other adobe product or 3rd party system  Reponsible for working on defined business rules/transformations/BRDs Colloborate with internal teams to develop solutions for CDP platform for marketing activation use cases. Should be able to work on queries, segment development, audience creation/activations, customer journey orchestrations Should be able to define segments and orchestrate customer journey based on the BRD