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Salesforce Cdp

1 month ago

Pune, India Merkle Sokrati Full time

Company Description
**About Dentsu India**:
**Dentsu international comprises of six leadership brands - Carat, dentsu X, iProspect, Isobar, dentsuMB and Merkle**, each supported by its specialist divisions and scaled services. With best-in-class services and solutions in Media, Customer Experience Management (CXM), and Creative, dentsu international operates in over 145 markets worldwide with more than 66,000 dedicated specialists.

Part of dentsu International, dentsu India helps some of the biggest & most interesting brands who are our clients everyday to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in Media, CXM (Customer Experience Management) and Creative, Dentsu India is the 2nd biggest Advertising agency network in India while the dentsu international is the 5th largest in the world.

In good times and bad, we partner with brands to achieve meaningful progress as we are a force for good & for meaningful growth. Our teams of optimists, entrepreneurs and first-movers coalesce around the needs of our clients, unlocking unique possibilities for sustainable value and lasting change.

**Merkle is a global data-driven, technology-enabled performance marketing agency. **For over 30 years, Fortune 1,000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios. We work with world-class brands like Dell, T-Mobile, Samsung, GEICO, Regions, Kimberly-Clark, AARP, Lilly, Sanofi, NBC Universal, DIRECTV, American Cancer Society, Habitat for Humanity, and many others to build and execute customer
- centric business strategies. With more than 9,000 smart, dedicated people in more than 50 offices around the world.

**Job Description**:

- Implement and configure CDP components, including data ingestion, data integration, data transformation, and data activation.
- Integrate CDP with other systems and platforms, such as CRM, marketing automation, and analytics tools.
- Should have an understanding of Salesforce Marketing Cloud
- Ensure data privacy and security by implementing appropriate measures and adhering to regulatory requirements.
- Monitor and optimize the performance of the CDP solution to meet SLAs and scalability requirements.
- Provide technical guidance and support to development teams and business users regarding CDP-related issues and best practices.
- Stay up-to-date with industry trends and advancements in CDP technologies and recommend enhancements or new features to improve the platform.
- Collaborate with cross-functional teams and stakeholders to understand business requirements and translate them into scalable and efficient CDP solutions.

Requirement:

- Bachelor's degree in Computer Science, Information Systems, or a related field. Master's degree is a plus.
- Familiarity with CRM systems, marketing automation platforms, and analytics tools
- Strong communication and collaboration abilities.
- Ability to work effectively in a fast-paced and dynamic environment.
- We are looking for **immediate joiners.**:

- Mode of Work**: Work from Office**:

- Location**: Pune**

Additional Information

An opportunity to work with one of India’s most promising companies in a genuine growth hacking role - Unparalleled learning opportunities in the company of ridiculously smart folks with very high levels of expertise in their respective functions - Fantastically transparent, vibrant, and positive work culture.

Feel like a good fit? We would love to have a chat with you

**Learn more at**: