ORM Executive

5 days ago


Mumbai, India The Starter Labs Full time
  • Understand business needs and business objectives
  • Monitor online content related to the brand and its products on Social Media & Web platforms (Facebook, Instagram, Twitter, YouTube, Blogs, Forums, Review Sites, Websites, etc.)
  • Listening & analysing related conversations around the brand/topics tracked via ORM & Listening tools
  • Identification & Response to actionable queries using Social CRM tools
  • Escalations to relevant Brand/CS teams for suitable response/action
  • Classification of conversation data handled, for post analysis
  • Monitoring online product reviews and endorsements
  • Provide alerts about online social media channels for brands and competitors
  • Monitor online coverage of issues involving the brand with a crisis potential
  • Helping manage crisis communications arising from brand or company activities
  • Assist in building online groups, forums, communities, and social networks
  • Analyse & understand online data that is relevant to brands based on sentiments, product experience, product categories, customer/user relations, & marketing activities
  • Prepare & assist with daily, weekly, and monthly reports using relevant analytics platforms, tools, and datasheets
  • Maintaining response TAT as per service level agreements
  • Ensuring adherence to standard operating procedures
  • Staying up to date with current technologies and trends in social media, tools, and related platforms
  • Keeping abreast of industry news, trends, knowledge to better interpret data and improve performance
  • Suggesting ways to improve the brand presence & reputation in the market

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