Analyst

1 month ago


sany, India Randstad India Full time

Job Summary :

Role and Responsibilities

  • Utilize Google Analytics GTM and otheranalytics platforms to track analyze and report on website trafficuser behavior and marketing campaign performance.
  • Leverage email platforms such as Intercom or Customer.ioto develop targeted and personalized email marketingcampaigns.
  • Work with audience/user data setsto identify trends insights and opportunities for marketingoptimization.
  • Collaborate with the marketingteam to develop and implement datadriven marketingstrategies.
  • Apply expertise in digital mediaand/or SaaS to optimize marketing efforts across variouschannels.
  • Utilize HubSpot and Salesforce tomanage and track marketing campaigns leads and customerinteractions.
  • Utilize strong Excel skills toanalyze and manipulate large data sets effectively.
  • Be comfortable working with numbers and translating datainto actionable insights for marketing initiatives.

Required Skills:

  • Google Analytics certificationpreferred.
  • Manage Google Tag Manager (GTM)setups for various websites and platforms.
  • Email platforms (intercom or customer.iopreferred)
  • Experience working withaudience/user data sets for marketing purposes.
  • Experience in digital media and/or SaaS.
  • Proficiency in HubSpot and Salesforce.
  • Strong Excel skills including pivot tables vlookup anddata visualization techniques.
  • Comfortableworking with numbers and analyzing complex data sets.

Good to have:

  • Experience with Google Data Studio
  • Coding experience
  • WordPressexperience
  • Experience in website UI/UXdesign/optimization

Experience and Education:

  • Bachelors degree in marketing BusinessStatistics or a related field.
  • Proficient inword and excel; and
  • Credible andresourceful.

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