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Influencer Strategist

5 months ago

Mumbai, India Schbang Full time

Years of Experience:

1-2 years


Department:

Influencer Management


Major Responsibilities

  • Networking with influencers.
  • Plan persuasive approaches and pitches that will convince potential influencers to engage in business with the company.
  • Develop a rapport with new influencers/ bloggers as well as maintain relations with the existing influencers/ bloggers.

Research & Identification:

  • Analyse the client’s brand tone, the vision, and how they would like to project themselves.
  • Responsible for carrying out in-depth research to identify the current influencers/bloggers in the market and the correlation between their market projections and the brand.
  • Responsible for reaching out to influencers and blogger to discuss new business synergies.
  • Sharing the quotations and deliverables.

Strategy:

  • Responsible for creating a strategy in tandem with the Integrated Solutions Head and the client as to how they want their brand to be visible and what platforms would they like to operate upon.
  • Ensure these timelines are shared with the influencer/ blogger

Execution:

  • Responsible for creating the relevant content that needs to be shared and gaining the approval from the client.
  • Responsible for sharing the finalized content with the influencers and bloggers and ensuring they post the content live.
  • Responsible for cross promotional strategy.