Social Media

1 week ago

Bengaluru, Karnataka, India Biocon Biologics Full time

At Biocon Biologics, we are creating a model for the future of healthcare for all.

We are a leading company in the biosimilars revolution where patients come first. Our ambition is to impact a billion lives and we do this by fostering a culture of affordable innovation, patient centricity and disruptive thinking.

We are a multicultural global company where employees have a purpose and passion to work closely with partners and patients.

We have proven end-to-end expertise in the field of biosimilars, from its development, manufacturing, clinical development, regulatory approvals to commercialization.

About the Role:

The ideal candidate has good writing skills, is proactive, quality-oriented, has an eye for detail, has a deep understanding of social media landscape and regulatory guidelines for use of SM in Pharma, Biotech, and Healthcare sectors.

Demonstrates sense of ownership, passion for the role, and has a learning attitude.

Key Responsibilities: Social Media Management & Campaign Building:
  • Develop and manage detailed social media calendars (weekly, monthly, and annual) to plan posts, manage campaigns, and review strategies.
  • Pre-plan and secure approvals for campaigns well in advance to ensure seamless execution.
  • Continuously monitor user engagement and adapt strategies to optimize reach, impressions, and engagement metrics.
  • Publish error-free, high-quality content across social media platforms, ensuring consistency in tone, messaging, and adherence to brand guidelines.
  • Strategize, plan, and implement social media campaigns, aligning with organizational and branding goals.
Content Development:
  • Strategize, plan, and create engaging, error-free, high-quality content for social media platforms that align with brand guidelines and messaging.
  • Write, develop, and proofread content tailored to each platform, ensuring adaptability for diverse audiences.
  • Collaborate with Lead Designers to conceptualize and create designs, infographics, and other visual assets for campaigns.
  • Work closely with content teams and creative heads to align social media content with broader communication objectives and campaigns.
  • Develop compelling storytelling approaches, leveraging scientific and industry-relevant data to create impactful campaigns.
  • Stay updated on the latest trends in digital communication to keep content innovative and engaging.
  • Conduct regular content audits to ensure all published material aligns with legal, regulatory, and brand compliance requirements.
Social Listening & Analytics:
  • Use tools like Metricool, Sprinklr, Facebook Business Manager, LinkedIn Analytics, Cision, and Meltwater to monitor brand mentions, sentiment, and influencer activities.
  • Prepare and present weekly, monthly, quarterly, and annual reports to evaluate campaign performance and provide data-driven recommendations.
  • Track and analyze key social media metrics such as engagement, reach, impressions, and follower growth to drive strategic improvements.
Qualifications & Expertise:
  • Bachelor's or Master's degree in Digital Communications, Advertising, Brand Management, Content Development, or related fields.
  • 7+ years of experience in Social Media Management, Content Creation, Brand Communication, or Advertisement, preferably in the Pharma, Biotech, Life Sciences, or Healthcare industries.
  • Proven ability to manage multi-channel campaigns from ideation to deployment.
  • Expertise in writing, developing, and managing social media strategies, including paid campaigns on platforms like Twitter and LinkedIn.
  • Familiarity with regulatory requirements and compliance in social media and campaign management.
Preferred Skills:
  • Proficiency in content creation, data analysis, and actionable reporting through dashboards and presentations.
  • Hands-on experience working with digital marketing agencies or managing integrated marketing campaigns.
  • Scientific bent of mind and a willingness to learn.
  • Strong organizational skills with the ability to handle multiple projects in a dynamic environment.
  • Exceptional written and verbal communication skills.
  • Demonstrated ability to deliver impactful, high-quality campaigns aligned with organizational goals.

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