Social Media

6 days ago

Bengaluru, Karnataka, India Biocon Biologics Full time

At Biocon Biologics, we are creating a model for the future of healthcare for all. We are a leading company in the biosimilars revolution where patients come first. Our ambition is to impact a billion lives and we do this by fostering a culture of affordable innovation, patient centricity and disruptive thinking. We are a multicultural global company where employees have a purpose and passion to work closely with partners and patients. We have proven end to end expertise in the field of biosimilars, from its development, manufacturing, clinical development, regulatory approvals to commercialization. We have a long-term commitment to bring high quality affordable biosimilars to patients all over the globe.

About the Role:

The ideal candidate has good writing skills, is proactive, quality oriented, has eye for detail, has a deep understanding of social media landscape and regulatory guidelines for use of SM in Pharma, Biotech, and Healthcare sectors. Demonstrates sense of ownership, passion for the role and has a learning attitude.

Key Responsibilities:

Social Media Management & Campaign Building:

  • Develop and manage detailed social media calendars (weekly, monthly, and annual) to plan posts, manage campaigns, and review strategies.
  • Pre-plan and secure approvals for campaigns well in advance to ensure seamless execution.
  • Continuously monitor user engagement and adapt strategies to optimize reach, impressions, and engagement metrics.
  • Publish error-free, high-quality content across social media platforms, ensuring consistency in tone, messaging, and adherence to brand guidelines.
  • Strategize, plan, and implement social media campaigns, aligning with organizational and branding goals.

Content Development:

  • Strategize, plan, and create engaging, error-free, high-quality content for social media platforms that align with brand guidelines and messaging.
  • Write, develop, and proofread content tailored to each platform, ensuring adaptability for diverse audiences.
  • Collaborate with Lead Designers to conceptualize and create designs, infographics, and other visual assets for campaigns. While the candidate does not need to design independently, they must have a keen eye for design to ensure the output aligns with the brand's aesthetic and objectives.
  • Work closely with content teams and creative heads to align social media content with broader communication objectives and campaigns.
  • Develop compelling storytelling approaches, leveraging scientific and industry-relevant data to create impactful campaigns.
  • Stay updated on the latest trends in digital communication to keep content innovative and engaging.
  • Conduct regular content audits to ensure all published material aligns with legal, regulatory, and brand compliance requirements.

Social Listening & Analytics:

  • Use tools like Metricool, Sprinklr, Facebook Business Manager, Analytics, Cision, and Meltwater to monitor brand mentions, sentiment, and influencer activities.
  • Prepare and present weekly, monthly, quarterly, and annual reports to evaluate campaign performance and provide data-driven recommendations.
  • Track and analyze key social media metrics such as engagement, reach, impressions, and follower growth to drive strategic improvements.

Qualifications & Expertise:

  • Bachelor's or Master's degree in Digital Communications, Advertising, Brand Management, Content Development, or related fields.
  • 7+ years of experience in Social Media Management, Content Creation, Brand Communication, or Advertisement, preferably in the Pharma, Biotech, Life Sciences, or Healthcare industries.
  • Proven ability to manage multi-channel campaigns from ideation to deployment.
  • Expertise in writing, developing, and managing social media strategies, including paid campaigns on platforms like Twitter and .
  • Familiarity with regulatory requirements and compliance in social media and campaign management.

Preferred Skills:

  • Proficiency in content creation, data analysis, and actionable reporting through dashboards and presentations.
  • Hands-on experience working with digital marketing agencies or managing integrated marketing campaigns.
  • Scientific bent of mind and a willingness to learn.
  • Strong organizational skills with the ability to handle multiple projects in a dynamic environment.
  • Exceptional written and verbal communication skills.
  • Demonstrated ability to deliver impactful, high-quality campaigns aligned with organizational goals.

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