Social Media Marketing Manager
1 week ago
About Orayana Orayana is a 3-acre resort venue where weddings, villa stays, and retreats come alive. We are repositioning Orayana from a typical “lawn” into a premium destination —and we want a marketing leader who can own this journey end-to-end .This isn’t a “post-and-boost” job. It’s about building the entire brand story , creating demand, and making Orayana the first name people think of when they plan weddings, retreats, or corporate getaways.Your RoleYou won’t just manage social—you’ll own the entire marketing process : strategy, content, ads, lead funnels, influencer collabs, and reporting.Create & manage: 4 reels per week + daily stories that reflect Orayana’s calm, premium aura.Run paid ads end-to-end and optimize for qualified leads .Be on-ground during weddings, retreats, and stays to capture moments, décor, and testimonials.Build influencer and creator collaborations that feel natural and premium.Lead LinkedIn outreach to HR/Admin teams for corporate retreat bookings .Report directly to the Founder ; work closely with Sales/Weddings lead and Décor Planner.Key KPIs (Your North Stars)Leads: 10+ qualified enquiries per month from social.Bookings: 20–30 weddings per year attributed to social + retreats/villa bookings.Engagement: 8%+ engagement rate; median 10k+ views on reels.Content cadence: 4 reels per week + daily stories, consistently.Brand: Visible repositioning of Orayana as premium, serene, welcoming.CompensationBase Pay: ₹30,000/month (fixed)Wedding Commission: 0.5% of the total gross wedding budget booked via social.This Commission will be payable for any bookings that come except for Walk-In Clients.Example: Wedding worth ₹15,00,000 → You earn ₹7,500 commission.Retreats, Corporate, Villas: Flat ₹1,500 per confirmed booking via social.Earnings range Annual Basis:Lean: ~ ₹4,78,000/- (₹40,000/- per month)Regular: ~₹5,46,000/- (₹ 45,500/- per month)Strong: ~₹6,84,000/- (₹57,000/- per month)Who You Are4–5 years of hands-on social media + digital marketing experience.You can shoot + edit content yourself; strong eye for storytelling and aesthetics.You’ve run paid ads (Meta/Google/LinkedIn) and tracked real ROI.Comfortable on-ground during events, flexible with hours on peak days.You want ownership —to build, not just execute.Why JoinBlank canvas: You get to define and build Orayana’s brand.Real ownership: From ideas to execution, the process is yours.Creative freedom: No agency red tape, fast approvals, space to experiment.Performance-driven pay: You directly share in the wins you create.How to ApplySend your CV, 3 best reels, and a short note on how you’d grow Orayana to with subject line: “I’ll build Orayana.”
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Social Media Marketing Manager
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