Social Media Executive

3 weeks ago

Nashik, India Acme Services Full time

Job Description Key Responsibilities: - Social Media Strategy & Planning: - Develop and execute effective social media strategies to align with the company's marketing objectives. - Identify target audiences and create tailored content that speaks directly to them. - Plan and manage the social media calendar, ensuring timely and relevant content across all platforms. - Content Creation & Curation: - Create engaging text, image, and video content that resonates with the target audience and aligns with brand voice. - Curate relevant content from other sources to share on company profiles. - Collaborate with designers and copywriters to create high-quality visuals and copy for posts, stories, and ads. - Community Management: - Manage day-to-day interactions with followers, including responding to comments, messages, and mentions. - Foster relationships with social media influencers, partners, and other stakeholders. - Monitor social media activity, manage brand reputation, and address customer queries or complaints promptly. - Campaign Management & Advertising: - Plan and execute social media campaigns to promote products, services, or events. - Run paid social media campaigns, including budget management, targeting, and performance tracking (e.g., Facebook Ads, Instagram Ads, LinkedIn Ads, etc.). - Track ROI for paid campaigns and optimize for better performance. - Analytics & Reporting: - Monitor social media trends, tools, and applications to stay up-to-date with changes and emerging platforms. - Analyze social media performance using analytics tools and generate regular reports on metrics such as engagement, reach, conversion, and audience growth. - Provide insights and recommendations for improving social media performance. - Brand Consistency: - Ensure consistent branding, tone, and messaging across all social media channels. - Align social media efforts with overall brand strategy and marketing campaigns. - Collaboration: - Work closely with the marketing, PR, and design teams to ensure cohesive content across channels. - Assist in coordinating influencer partnerships and other external collaborations. Required Qualifications: - Proven experience in social media management or digital marketing. - Strong knowledge of major social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.). - Excellent writing, editing, and communication skills. - Familiarity with social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms (e.g., Google Analytics, Socialbakers). - Creative mindset with a strong understanding of how to engage audiences. - Ability to multitask, prioritize, and meet deadlines in a fast-paced environment. - Bachelor's degree in Marketing, Communications, Journalism, or related field (or equivalent work experience). Preferred Skills: - Experience with paid social media campaigns and budget management. - Familiarity with video editing tools (e.g., Adobe Premiere, Final Cut Pro, Canva). - Experience working in the industry or niche relevant to the company (e.g., fashion, tech, lifestyle). - Knowledge of SEO and how it applies to social media. - Basic graphic design skills (e.g., Canva, Photoshop).

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