Content Marketer
2 weeks ago
For more information pls visit the Position:
Role: Content Marketer
Location: Gurgaon
Individual Contributor or People Manager Role: Individual Contributor
Report to: Senior Manager - Marketing
Working Days: 5 days (WFO)
Role Overview
As a Content Marketer, you will play a pivotal role in crafting and executing compelling content strategies that resonate with our audience. The ideal candidate is not just a wordsmith but also an analytical thinker with a passion for brainstorming creative ideas that drive engagement and business results.
Key Responsibilities
1. Content Creation & Management
o Develop high-quality, engaging, and original content for blogs, social media, email campaigns, and other marketing collateral.
o Manage the content calendar to ensure timely and consistent delivery of assets.
o Work with the team on creating communication such as email, invites, etc.
2. Content Strategy
o Collaborate with cross-functional teams to brainstorm innovative ideas and align content strategies with business objectives.
o Conduct audience research to identify trends and optimize content performance.
3. SEO & Analytics
o Optimize content for search engines (SEO) to drive organic traffic.
o Analyze content performance metrics and implement actionable insights to improve reach and engagement.
4. Market Research
o Stay updated on industry trends and competitor activities to inform content strategies.
o Identify gaps and opportunities to position the brand as a thought leader.
5. Collaboration
o Work closely with graphic designers, social media managers, and marketing teams to create cohesive campaigns.
o Participate in brainstorming sessions to generate creative concepts and strategies.
Key Skills & Qualifications
• Bachelor's degree in marketing, Communication, Journalism, or related fields (preferred Tier 1 college).
• 1+ year of experience in content marketing, copywriting, or related fields.
• Strong analytical skills with the ability to interpret data and draw actionable insights.
• Creativity and enthusiasm for brainstorming new ideas and solving problems.
• Proficiency in tools such as content management systems (CMS), and analytics platforms (e.g., Google Analytics).
• Exceptional written and verbal communication skills.
• Ability to work collaboratively in a fast-paced, dynamic environment.
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