Marketing Content Specialist

4 days ago


Gurgaon, Haryana, India BluSmart Full time
Role OverviewAs an In-App Marketing Content Specialist, you will play a key role in shaping how customersinteract, engage with, and convert through our app, particularly around deals and offers, whileadhering to brand guidelines.
Your responsibilities will include conducting thorough audits of appcontent, such as banners and offers, as well as in-app communications like push notificationsand emails.
This ensures accuracy, relevance, and compliance with brand standards, ultimatelyenhancing user engagement and conversion rates.Key Responsibilities● Understand Customer Journey: Analyze user experiences within the app to refine content strategies for different touchpoints.● User Experience Insight: Gain a deep understanding of user challenges and motivations.● Lead Content Strategy Development: Create and implement strategies for in-app campaigns across multiple platforms, including app and website banners, CRM communications, and push notifications.● Conduct Content Audits: Regularly review App and website content to ensure alignment with brand standards and user expectations.● Prepare Audit Reports: Summarize findings from content audits and provide actionable recommendations for improvement.● Oversee CRM Communications: Manage communication strategies for different user groups across various channels.● Maintain Content Accuracy: Conduct regular content reviews of App, website and CRM to uphold high standards of quality and relevance.● Develop Targeted Strategies: Create in-app communication strategies tailored to various user segments, enhancing engagement and satisfaction.● Identify User Cohorts: Analyze user data to craft personalized content experiences that resonate with distinct needs.● Design Communication Plans: Inform users about new features, promotions, and updates through the app (product/feature marketing)● Create Targeted Campaigns: Develop email campaigns and in-app notifications aimed at boosting user retention and engagement.● Conduct Market Research: Plan and execute surveys to gather insights.● Leverage Analytics: Use data to measure content effectiveness across different user segments and drive continuous improvement.● Collaborate with Teams: Work closely with UX and product teams to develop compelling narratives that enhance user conversion.● Establish Content Guidelines: Create and maintain comprehensive guidelines to ensure consistency and quality across the app and website.Qualifications● Bachelor's degree in Mass Communication, Journalism, English Literature, or related fields.● 4+ years of experience in content auditing, strategy development, or a related field.Skills● Strong empathy for users and a solid understanding of the Jobs To Be Done (JTBD) framework.● Proven ability to collaborate effectively with UX and product teams.● Knowledge of Search Engine Optimization (SEO) and App Store Optimization (ASO).● Proficient in content writing and editing, with a strong attention to detail.● Awareness of visual content best practices and trends.● Excellent project management skills, capable of handling multiple projects simultaneously.● Strong research skills to inform content decisions.● Exceptional organizational skills and meticulous attention to detail.

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